Gartner Blog Network

Posts from Date:   2018-10

Types of Content Required to Generate Demand for Tech Start-Ups

by Christy Ferguson  |  October 1, 2018

More often than not, start-ups acquire customers by leveraging the network of the leadership team.  But scaling the business requires generating demand for new products through formal product launch programs. When speaking with Gartner clients that are embarking on these efforts, I’m often asked “What type of content should I be creating to create interest […]

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