Gartner Blog Network

Posts from Date:   2018-8

Create Demand from Prospects Who Are NOT Planning a Purchase

by Christy Ferguson  |  August 6, 2018

Technology and service providers (TSPs) often indicate that they do not see value in conducting outreach, advertising on third-party channels or pursuing prospects who are not in an active buying cycle. Yet, technology buyers tell Gartner that 43% of their software purchase considerations are ad hoc or unplanned and 45% of buyers who explored an […]

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