Gartner Blog Network

Posts from Date:   2017-12

Maximize Value of User Conferences After the Event

by Christy Ferguson  |  December 28, 2017

In my conversations with technology and service providers here at Gartner, it’s clear that user conferences are a critical element of their marketing planning. However, many product marketers are unsure of how to best leverage the conference to ensure that the attendees find value while still driving demand for the business.   User conferences involve […]

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