Gartner Blog Network

Christy Ferguson
Research Director
1 years at Gartner
12 years IT Industry

Christy Uher Ferguson is a Research Director on the Technology and Service Provider Go-to-Market team at Gartner, where she advises clients on improving their demand generation efforts, content marketing and thought leadership efforts. Read Full Bio

Technology Buyers Respond to Webinars: How to Reach Them and Generate Demand

by Christy Ferguson  |  June 25, 2018

  Forty-three percent of Gartner-surveyed technology buyers indicated that they are most likely to respond to a marketing call to action that drives to a webinar in a provider marketing campaign during the buying cycle. But technology and service providers often struggle to promote these webinars and reach buyers to generate demand. When determining how […]

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Tradeshow Marketing: On-site Activity is NOT the Most Critical Element of Success

by Christy Ferguson  |  April 3, 2018

I’m embarking on a kitchen remodel soon and recently attended a tradeshow to meet with and ultimately select a contractor. I went to the show armed with details of the project, what I want to have done, when I want the work to start and clarity on the types of materials I’d like installed. In […]

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Keys to Generate Demand for New Products

by Christy Ferguson  |  January 23, 2018

As new products are launched, product marketing leaders are accountable for generating demand in the market. Often times, due to the intense nature of product development the demand generation program can become a late stage initiative. In the haste to provide marketing support in time for the launch and to appease internal leadership, demand generation […]

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Maximize Value of User Conferences After the Event

by Christy Ferguson  |  December 28, 2017

In my conversations with technology and service providers here at Gartner, it’s clear that user conferences are a critical element of their marketing planning. However, many product marketers are unsure of how to best leverage the conference to ensure that the attendees find value while still driving demand for the business.   User conferences involve […]

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