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Christy Ferguson
Research Director
1 years at Gartner
12 years IT Industry

Christy Uher Ferguson is a Research Director on the Technology and Service Provider Go-to-Market team at Gartner, where she advises clients on improving their demand generation efforts, content marketing and thought leadership efforts. Read Full Bio

Maximize Value of User Conferences After the Event

by Christy Ferguson  |  December 28, 2017

In my conversations with technology and service providers here at Gartner, it’s clear that user conferences are a critical element of their marketing planning. However, many product marketers are unsure of how to best leverage the conference to ensure that the attendees find value while still driving demand for the business.   User conferences involve […]

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