Data Everywhere, But Not a Drop to Drink (Until Now)

By Christi Eubanks | May 12, 2017

For those who joined us this week at the Gartner Digital Marketing Conference in San Diego, thank you. You always bring it and exceed my...


The Life-changing Magic of De-cluttering (Your Dashboard)

By Christi Eubanks | November 18, 2016

If marketers have one problem it is that we have too much data. The more data we collect about consumers and about our marketing performance,...


Ten Commandments for Social Command Centers

By Christi Eubanks | September 16, 2016

Nearly a decade into existence and social marketing is fledgling when it comes to proving business value. Marketers insist that social is...


Three Lessons CrossFit Taught Me About Data Science

By Christi Eubanks | May 26, 2016

Coming back to the blog after a long hiatus hurts almost as good as coming back to CrossFit after a week off of workouts while in San Diego for...


A Year Of Mobile Marketing Metrics: How Smartphones Ruled and Revealed Our Lives in 2015

By Christi Eubanks | December 30, 2015

This December, I (and supposedly a record-setting 78 or so million other lemmings) braved the Apple store crowds to procure a new iphone....


The Evolution of Marketing Measurement

By Christi Eubanks | September 18, 2015

“It would be nice if all of the data which sociologists require could be enumerated because then we could run them through IBM machines and...


MKTG 102: Foundations of Marketing Analytics

By Christi Eubanks | September 03, 2015

The smell of football tailgates and fresh erasers. Even with school days long behind me, it’s a Pavlovian cue to snap out of my summer...


Why Your Analytics Hire Is So Elusive

By Christi Eubanks | August 03, 2015

Yesterday I was scanning LinkedIn job postings for “marketing analytics” positions, because I like to stay on top of who’s...


Four Truths and One Lie About Marketing Analytics

By Christi Eubanks | July 17, 2015

Gartner’s 2015 Data-Driven Marketing Survey, shows significant growth for the marketing analytics discipline in terms of spend, team...