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VMworld 2011: If Amazon is the Benchmark…

by Chris Wolf  |  September 8, 2011  |  4 Comments

In a recent Gartner field search study, two early internal IaaS cloud adopters noted that if Amazon was the benchmark by which they are measured in terms of cost, then they had to make tough decisions regarding best-of-breed vs. good enough. In particular, the two clients cited whether deploying a third party virtual switch (i.e., Cisco Nexus 1000V) was absolutely necessary, especially if the cost made the internal cloud less competitive with Amazon. These organizations weren’t doing apple-to-oranges comparisons either. They came up with a per-VM cost broken down by both infrastructure and management/operations software. The cost of operational software was added to the Amazon cost to create an apples-to-apples comparison.

Enterprises are having to make tough choices regarding virtualization technology and all associated infrastructure and management products. To deliver cloud services, the enterprise has to be able to provide services quickly, securely, and reliably. In other words, the cloud service should come with the expectation “that it just works.” That’s a tall order for increasingly complex data center infrastructures. At this point, you may be wondering what any of this has to do with VMworld. Let me explain.

VMware made numerous data center and cloud related announcements at VMworld, including:

I’m not here to dissect all of the announcements. For good perspectives on the vCloud Connector and Global Connect announcements, take a look at Lydia Leong’s and Kyle Hilgendorf’s posts. That being said, I wanted to comment on the body of work. VMware’s vCloud web site lists a growing number of provider partners, and many VMware customers I speak to about hybrid cloud state concerns about the need for hypervisor parity. That’s because they include the hypervisor as part of the application QA processes. As a result, they see it as less costly to move a VM between the same hypervisor type. I had blogged about this subject before. Bottom line – for many enterprises seeking mobility between data centers and cloud, VMware has a home court advantage. Other providers (e.g., Amazon) maintain the advantage for applications deployed straight to the cloud, with the enterprise having no intention to pull them back in.

VMware’s hybrid cloud strategy is quickly evolving, many customers are onboard with it, and at the same time, those customers are starting to question where they can save costs. Competitors such as Microsoft have their own thoughts on cost. Assuming organizations maintain a homogenous VMware IaaS cloud, that means that instead of trying to cut costs at the hypervisor/virtual infrastructure layer, they’ll look elsewhere. Again, if Amazon is the benchmark, the enterprise has to be sensitive to cost. 

To VMware’s credit, they have been more transparent with partners regarding their strategic direction. There is no question that storage, networking, security, and management features that VMware considers essential to hybrid cloud infrastructure will be in the vSphere platform. I had lengthy discussions with two security vendors at the show, and they were comfortable in how they would innovate around vSphere moving forward. I got the same impression from the storage vendors I met with.

Today we have two general classes of cloud IaaS platforms: commodity “I don’t care” infrastructure, and enterprise “I do care” infrastructure. Enterprises use commodity infrastructure (e.g., AWS) for some workloads and enterprise (e.g., vSphere) for others (I know; it’s not that black-and-white. Stay with me). With an increasing number of features (VXLAN is the latest example) going into the hypervisor, one could say that VMware is creating a third tier – call it a “good enough enterprise tier,” or whatever you like. That tier, in my opinion, will try to compete with both the “I don’t care” and “I do care” infrastructure options. It will be lighter on third party value-adds and heavy on VMware products. This should concern some VMware technology partners. Their job is to convince customers that any “good enough” tier really isn’t good enough without their value-add.

If you’re a customer, you should be thrilled. Amazon has put down the gauntlet on cost, and the industry has to follow. VMware and other virtualization vendors (XenServer Intellicache is a good example) are commoditizing select infrastructure features that previously had come at a premium. This means that infrastructure software and hardware vendors have to step up their game. They have no choice but to innovate. At the same time, they have to be increasingly cognizant to the fact that “good enough” is becoming a more serious competitor.

At VMworld, VMware showcased a vision for a highly robust IaaS platform. We’re in a significant state of transition, and there will be some major winners and losers. If we go forward 10 years and VMware is the winner, then who are the losers? Or is VMware heading down the wrong path? I’d love to hear your thoughts.

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Category: cloud-computing  server-virtualization  

Tags: citrix  microsoft  vmware  vmworld  

Chris Wolf
Research VP
6 years at Gartner
19 years IT industry

Chris Wolf is a Research Vice President for the Gartner for Technical Professionals research team. He covers server and client virtualization and private cloud computing. Read Full Bio

Thoughts on VMworld 2011: If Amazon is the Benchmark…

  1. wendy says:

    Chris- great piece. So 2 comments- fundamentally, why is Amazon the benchmark for cost? Your own Carl Claunch shows that associating cost to infrastructure is an exercise in optimizing standardization, and delivering people “what you have”- versus “what they want”- and sure all enterprises might be able to get there with that mindset. Of course they can’t get there on VMware, the price point, more than the features, make it the “I do care” choice (I better care- cuz this just cost me a fortune )… versus building their internal clouds on Xen, KVM, or maybe hyper-v, all of which would be square in the “it’s good enough category.” Can and should VMware compete there? They kinda do with ESXi and Server- but we don’t see that changing how clouds are built? I think we’ll start to see more enterprises diversifying their hypervisors, as you state- to match the cost and features to the applicaiton and user needs. Personal take is “the good enough space is for Microsoft to lose.” But to whom– I guess we’ll have to see what happens in 10 years.

  2. Chris Wolf says:

    Thanks, Wendy. Amazon is the benchmark simply because that’s what I’m hearing from clients. Business units want to compare traditional IT to Amazon. Fair or not, it’s happening, and quite frequently.

    I’d be careful drawing the assumption that they can’t get there on VMware. At a big enough scale, some do. We can argue the merits of the math, but I’m still hearing it. For some customers, they have stated that they are better for large (or greater) sized workloads.

    Heterogeneity is the big question. VMware can be much more successful if the hypervisor stays homogeneous in most data centers. Oracle and Citrix are already trying to change that with hooks in their apps/platforms that entice customers to add a second hypervisor. I think Citrix has been the most successful to date (i.e., XenDesktop on XenServer). If Microsoft is smart, we’ll see similar hooks in their next generation of server applications. Vendors like yourselves – Abiquo – benefit mostly from the heterogeneous world. IMO, that means that VMware is incentivized to keep their clients homogeneous as much as possible.

  3. Rob Bergin says:

    So I am confused – between IaaS and PaaS and Public Cloud – they got held up on the cost of the 1000V? I assume you mean the entire Nexus invesment (ahem – expense) vs. regular managed switches?

    The lion’s share of a IaaS isn’t the networking – right?

    It’s the storage?

    Unless they have a small storage envrionment and are looking at running redundant Cisco 7000s/5000s ($$$$) and then that’s pretty expensive.

  4. Chris Wolf says:

    Hi Rob – No they didn’t get held up on the cost of the 1000V. The example they used was that if they were to be cost sensitive and more competitive with public cloud, then anything they considered “nice-to-have” was on the chopping block. Don’t get me wrong, we have plenty of other organizations using the 1000V and who love the fact that the network team “owns” the network end-to-end. That was an important driver for deploying the 1000V in those shops.

    As you know, when organizations look to cut costs, they will do it where it makes sense to them. This really boils down to what a particular organization trusts as good enough in the virtualization layer vs. where they don’t. Everyone is trying to be more efficient, and each organization is taking it’s own unique approach to make their internal clouds more cost competitive.

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