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Steve Jobs warns about Google fragmentation and 7inch tablets

by Carolina Milanesi  |  October 19, 2010  |  Comments Off on Steve Jobs warns about Google fragmentation and 7inch tablets

In an unexpected appearance during the Apple’s earnings call Steve Jobs had a word of warning for some of Apple’s competitors. In what many will see as just competition trashing I see some truth.


It is true that RIM is struggling in appealing to a wider consumer audience. While they are attacked in the enterprise space appealing to consumers beyond their messaging and email proposition becomes crucial. Sales are still good but competition is growing and apps and touch are becoming a bigger drive especially in the high end.


We have been warning about fragmentation for a while. And although things might not be as bad for most it is true that having different versions of the OS in the market at the same time is a headache for developers as it is for consumers. We believe this will become less of an issue as the OS matures and improvements become more cyclical. On the UI side, Google itself has mentioned this and the intention with Gingerbread to start addressing UI differentiation in the attempt to deliver more of a “One Android Experience”.

The number game is certainly a very popular game lately both on activations and apps numbers and I can’t wait for Microsoft to join in. I believe Mr Jobs mentioned the number of iOS activations rather than iPhone. This means iPhone iPad and iPod Touch. You might say this is cheating but it is not. This is the whole point about creating an ecosystem. To a developer iPod Touch and iPhone are the same device this is the beauty of it. This is what makes the ecosystem stronger. And I am sure Google will be counting all the tablets that will be shipping soon in the numbers of activations.

7inch Tablets

Well, what can I say….I mentioned this in my blog on tablets the other day

We agree with Mr Jobs, or better he agrees with us as we said it first J 7inch does not deliver the best experience. Does it mean 7inch will not come to market? No, it means that probably users will have the same disappointment they had when they bought a netbook and they thought they were getting a notebook performance in a smaller form factor.


Carolina Milanesi
Research VP
10 years at Gartner
11 years IT industry

Carolina Milanesi is a Research VP in Gartner's Mobile Devices team and agenda manager for mobile devices. Ms. Milanesi leads the research for mobile devices worldwide and is responsible for the forecasting and market share effort in this area. Other areas of coverage are mobile…Read Full Bio

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