This week Anthony Bradley and I delivered a webinar titled “Taking A Strategic Approach to Social Media.” During the webinar we asked the attendees three questions about their social media initiatives. Here are the results from those polls.
Question: How would you characterize your organization’s social media initiatives? 142 people answered this question.
19% – We’re trying to figure out what to do, but haven’t implemented anything yet.
23% – We’re experimenting with social media internally.
28% – We’re experimenting with social media externally.
23% – We’re well underway with a number of initiatives.
7% – We’re old pros with social media.
Question: What is the top reason your organization is investing in social media? 155 people answered this question.
36% – Strengthen customer relationships
30% – Enhance brand awareness
6% – Share information with business partners
25% – Help people find and work better with each other
3% – Meet CEO or board objectives
Question: Who is leading your social media initiatives? 168 people answered this question.
27% – Multiple lines of business
10% – Social media steering committee
18% – IT
35% – Marketing
10% – Other support orgs (PR, HR, etc.)
A quick scan of the results reveals that most attendees believe social media has applicability for their organizations and they are testing to see what it is. Initiatives remain in the hands of marketing, although more CEOs or board members are sitting up and taking notice of the strategic potential of social business. For most, social media programs are not yet guided by a steering committee.
I hope some of you will join me in Orlando for Symposium ITxpo to hear more about the impact and potential of social media as Business Gets Social.
View Free, Relevant Gartner Research
Gartner's research helps you cut through the complexity and deliver the knowledge you need to make the right decisions quickly, and with confidence.Read Free Gartner Research
Comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent the views of Gartner, Inc. or its management. Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes, with attribution to Gartner. This content may not be used for any other purposes in any other formats or media. The content on this blog is provided on an "as-is" basis. Gartner shall not be liable for any damages whatsoever arising out of the content or use of this blog.