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Survey Results from the Social Media Strategy Webinar

by Carol Rozwell  |  October 16, 2011  |  2 Comments

This week Anthony Bradley and I delivered a webinar titled “Taking A Strategic Approach to Social Media.” During the webinar we asked the attendees three questions about their social media initiatives. Here are the results from those polls.

Question: How would you characterize your organization’s social media initiatives? 142 people answered this question.

19% – We’re trying to figure out what to do, but haven’t implemented anything yet.

23% – We’re experimenting with social media internally.

28% – We’re experimenting with social media externally.

23% – We’re well underway with a number of initiatives.

7% – We’re old pros with social media.

Question: What is the top reason your organization is investing in social media? 155 people answered this question.

36% – Strengthen customer relationships

30% – Enhance brand awareness

6% – Share information with business partners

25% – Help people find and work better with each other

3% – Meet CEO or board objectives

Question: Who is leading your social media initiatives? 168 people answered this question.

27% – Multiple lines of business

10% – Social media steering committee

18% – IT

35% – Marketing

10% – Other support orgs (PR, HR, etc.)

A quick scan of the results reveals that most attendees believe social media has applicability for their organizations and they are testing to see what it is. Initiatives remain in the hands of marketing, although more CEOs or board members are sitting up and taking notice of the strategic potential of social business. For most, social media programs are not yet guided by a steering committee.

I hope some of you will join me in Orlando for Symposium ITxpo to hear more about the impact and potential of social media as Business Gets Social.

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Category: change-management  social-media  social-networks  social-software  strategic-planning  

Tags: change-management  metrics  social-media  social-networking  social-networks  social-software  symposium  

Carol Rozwell
VP Distinguished Analyst
11 years at Gartner
21 years IT industry

Carol Rozwell is a vice president and distinguished analyst on Gartner's Digital Workplace team. Read Full Bio


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