Fortune has revealed its annual list of the World’s Most Admired Companies for 2020. Gartner, the world’s leading research and advisory company, is proud to announce that it has been recognized among the world’s most respected and reputable organizations for the fifth consecutive year.
The ranking from Fortune is based on feedback from executives, directors and analysts. Executives are asked to rate organizations within an industry based on specific criteria requirements, choosing the top ten companies they admired most.
Additionally, Gartner has ranked within the top five for all nine of the criteria requirements within its industry.
- People Management
- Use of Corporate Assets
- Social Responsibility
- Quality of Management
- Financial Soundness
- Long-Term Investment Value
- Quality of Products/Services
- Global Competitiveness
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Fortune collaborated with our partner Korn Ferry on this survey of corporate reputation. We began with a universe of about 1,500 candidates: the 1,000 largest U.S. companies by revenue, along with non-U.S. companies in Fortune’s Global 500 database that have revenues of $10 billion or more. We winnowed the assortment to the highest-revenue companies in each industry, a total of 680 in 30 countries. The top-rated companies were picked from that pool; the executives who voted work at the companies in that group.
To determine the best-regarded companies in 52 industries, Korn Ferry asked executives, directors, and analysts to rate enterprises in their own industry on nine criteria, from investment value and quality of management and products to social responsibility and ability to attract talent. (For the complete rankings, visit Fortune.com.)
Results were not published in the following categories owing to insufficient response rates: cable and satellite providers, petroleum refining, pipelines, and U.S. energy.
To select our 50 All-Stars, Korn Ferry asked 3,770 executives, directors, and securities analysts who had responded to the industry surveys to select the 10 companies they admired most. They chose from a list made up of companies that ranked in the top 25% in last year’s surveys, plus those that finished in the top 20% of their industry. Anyone could vote for any company in any industry.
The difference in the voting rolls explains why some results can seem at odds with each other. For example, UnitedHealth Group fell off the All-Stars list this year but ranked No. 1 within the insurance and managed care category when votes from only those in that industry were counted.