My name is Kalina Pullen and I’ve been with Gartner for ten months in the new Marketing Rotational Program. I graduated from the University of Connecticut in May 2018. During college, I knew I wanted to go into marketing but wasn’t exactly sure what I wanted to do as it’s a broad field, so the variety of options was overwhelming. When I saw the job description for this program, I knew it was the perfect fit for me.
So what is this program all about? Over two years, I will rotate through various teams within Gartner’s marketing department, which includes corporate marketing and corporate communications. I will learn how cross-functional teams work and continuously develop new skills. This will enable me to be a connector among the team by recognizing potential collaboration improvements and working to bridge the gaps between similar initiatives. Most importantly, I will experience what marketing is all about at Gartner.
My first rotations have been with corporate communications, where I’ve learned how to communicate Gartner’s brand message. I’ve worked with the creative center of excellence (CCOE) and the social media , and digital marketing teams. Here’s what I’ve done so far:
CCOE Team: The overall goal of this team is to deliver dynamic content that is aligned with Gartner’s brand and effectively communicates a message. I worked as a marketing communications (marcom) associate for the CCOE and partnered with multiple business units to help them with their creative needs. Gaining exposure to so many business units was incredibly helpful as a new associate. I developed strong project management and communication skills while working with the team. Although I managed many projects, my favorite was an animated video and social card campaign for an artificial intelligence e-book.
Social Media Team: Social media is fast paced and on-trend, meaning the team needs to constantly monitor the market for shifts in engagement and evolve based on new trends. The social media team’s goal is to share Gartner’s messages accurately and consistently through our primary social channels: LinkedIn, Facebook, Twitter and Instagram. The team focuses on recruiting, employee advocacy, corporate communications and conferences. I was supporting the conferences social media program, and have had the opportunity to create social content and campaigns, shadow the team during Symposium/ITxpo sessions, support Facebook Live shoots, and conduct research on social media trends to ensure that our strategies are aligned with the market.
Digital Marketing – Web COE team: The Web COE is focused on maximizing digital user engagement and conversion while enabling integrations, product launches, and marketing expansion. I’ve been supporting the team during the Gartner for Marketers website integration, which just launched on April 26th. I’ve also helped build webpages for Gartner’s webinars, podcasts, Japanese press releases, and other ad hoc projects. This experience has taught me so much about Adobe Experience Manager and digital marketing strategies. I’ve enjoyed the hands-on aspect of creating and editing webpages – it is satisfying to see our work come to life on a webpage that will be able to clients interact with.
While working with these teams, I have also supported corporate marketing initiatives. This work focuses on ensuring that information is cascaded consistently and effectively across the department.
The best part about my role is I’m able to meet so many people while gaining exposure to a wide variety of projects and business units. In October, for example, I worked with corporate marketing in the GartnerZone, where I had the opportunity to support the business needs during Symposium/ITxpo.
When I complete this program, I will have a comprehensive understanding of how our marketing teams work independently and together. Gartner has given me the opportunity to grow early in my career and I’m excited to see what the future holds!
Are you interested in joining the Gartner team? Search for an available position here.