Why Amanda Garrett Chose Gartner’s Digital Markets Team


Meet Amanda Garrett, Senior Marketing Specialist for the Gartner Digital Markets Reviews team, who works in our New York City office. She has been with Gartner for two and a half years and shares an inside look at the culture of her current department: Gartner Digital Markets.

Gartner Digital Markets started in 2014 and is now one of the fastest-growing business units within Gartner. It comprises the three leading B2B software search and review websites — Capterra, GetApp and Software Advice — ultimately helping software users discover, research and connect with the best software services that fit their needs.

A year and a half ago, I joined the Reviews team under Shai Eisen, which is responsible for ensuring that Digital Markets remains the most trusted destination for software reviews. Coming from a family of small-business entrepreneurs, I feel very passionate about Digital Markets’ focus on serving small and midsize business end users. Here are some of my favorite aspects of the culture within Digital Markets:

It is culturally the best of both worlds. We have the culture of a startup, constantly innovating and moving at a fast pace, but with the funding and expertise of a large enterprise. I feel a strong sense of ownership with every project that I take on, while feeling secure in knowing that I have support in bringing new ideas to fruition.

My teammates are ridiculously helpful. A huge value of Digital Markets is to “be ridiculously helpful,” and this could not hold more true for my experiences with my teammates. My favorite and recent example was when Capterra teamed up with Americares to host a charity activity for Giving Tuesday. Together in two hours, we assembled 1,000 hygiene kits for communities impacted by poverty and disaster, and what really touched me was how my teammates took the job just as seriously as they do with their regular day-to-day jobs: from forming strong relationships with the Americares representatives so they could connect personally with the cause, to ensuring careful quality control so that each kit had the perfect amount of materials. I was blown away by how motivated the entire team was for a wonderful cause, which truly is a testament to the culture of this entire business unit.

I’m constantly challenged and encouraged to learn. The digital marketing and technological landscapes are always changing, which forces us to adapt and innovate very quickly to meet and predict market needs. There are several new technical skills that I continue to pick up each day on the job. Also, I feel fortunate to be based in New York City, where I can easily attend local industry events or travel to Stamford, CT, or Arlington, VA, to meet face to face with other centers of excellence within my business unit.

My voice is heard. I have had multiple opportunities to present my ideas directly to VPs and Managing VPs within Gartner — something I never thought I’d be able to do this soon in my career with a company as large as Gartner. In the past year, one of my biggest projects has been to manage one of our new vendor program offerings to help collect reviews for the Digital Markets sites. I’ve gotten support and valuable feedback — from the piloting of the initial idea to creating a full go-to-market strategy — which has been extremely rewarding for my personal and professional growth.

Gartner is an enormous company, and there are endless opportunities for career growth across roles and business units all around the world. If you’d like to apply for a position within Gartner Digital Markets you can do so here.

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