How Much Marketing Technology Is Enough?

By Bryan Yeager | October 13, 2017

Gartner’s recent CMO Strategy Survey finds that marketing leaders continue to gravitate toward more customer-centric strategies but often lack the underlying operational excellence to effectively deliver compelling customer experiences. Specifically, just 51% of marketing leaders rate their companies as effective…


Taking a Fresh Look at Beacons

By Bryan Yeager | March 24, 2017

Marketers have been excited about using contextual signals like location as an input to deliver relevant experiences to audiences for more than a decade. As my colleague, Charles Golvin, pointed out in his excellent research note about proximity marketing techniques…