Research Areas

Dig deeper with timely and topical information that keeps you ahead of the digital curve.

Validate, learn and discover with fresh digital perspectives from successful marketing leaders.

Bryan Yeager

Research Director
Bryan Yeager focuses on digital marketing technology, strategy and emerging trends. Mr. Yeager helps marketers assess and prioritize the platforms, tools and services they can use to achieve their companies' business objectives today and in the future.
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The GDPR: A Game-Changer for Personalized Marketing?

By Bryan Yeager | February 23, 2018

If I’m being honest, data privacy is a topic that tends to elicit more eyerolls than expressions of enthusiasm among marketers. After all, data...

How Do You Make Sense of Your Martech Stack? Visualize It.

By Bryan Yeager | February 01, 2018

If you’re a marketing leader that has a hand in buying and deploying technology, you know that the martech landscape is vast, complex, chaotic...

Brands Prioritize Tackling Fraud, Safety Challenges As They Pour More Money into Digital Ads

By Bryan Yeager | November 30, 2017

Marketers have been dealing with ad fraud and brand safety challenges since the earliest days of digital advertising. But these issues have more...

How Much Marketing Technology Is Enough?

By Bryan Yeager | October 13, 2017

Gartner’s recent CMO Strategy Survey finds that marketing leaders continue to gravitate toward more customer-centric strategies but often lack...

Taking a Fresh Look at Beacons

By Bryan Yeager | March 24, 2017

Marketers have been excited about using contextual signals like location as an input to deliver relevant experiences to audiences for more than a...