Brands Prioritize Tackling Fraud, Safety Challenges As They Pour More Money into Digital Ads

By Bryan Yeager | November 30, 2017

Marketers have been dealing with ad fraud and brand safety challenges since the earliest days of digital advertising. But these issues have more recently bubbled up to the top of the priority list for marketing leaders responsible for advertising as…


How Much Marketing Technology Is Enough?

By Bryan Yeager | October 13, 2017

Gartner’s recent CMO Strategy Survey finds that marketing leaders continue to gravitate toward more customer-centric strategies but often lack the underlying operational excellence to effectively deliver compelling customer experiences. Specifically, just 51% of marketing leaders rate their companies as effective…


Taking a Fresh Look at Beacons

By Bryan Yeager | March 24, 2017

Marketers have been excited about using contextual signals like location as an input to deliver relevant experiences to audiences for more than a decade. As my colleague, Charles Golvin, pointed out in his excellent research note about proximity marketing techniques…