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A Quick Thought On Facebook’s Instagram Acquisition

By Brian Prentice | April 10, 2012 | 0 Comments

One BILLION dollars!

It’s hard to fathom that type of money without putting my pinky to the corner of my mouth.

I’m prepared to give Facebook’s management the benefit of the doubt. I think they have some very good reasons for paying the type of money they are for Instagram. So I won’t be spilling any more digital ink over new investment bubbles and crazy valuations.

But consider this – Instagram is a singularly focused app. It is designed to do one thing well. It allows people to apply a digital filter to pictures they take on their mobile devices and to share them. That’s it. Additionally, Instagram chose to go for native mobile development.

The fact that a simple, focused mobile application can create the disruptive potential to garner even a quarter of Instagram’s purchase price should be ringing alarm bells with application developers the world over.

This, ladies and gentlemen, is a paradigm shift!

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