Gartner Blog Network


A Quick Thought On Facebook’s Instagram Acquisition

by Brian Prentice  |  April 10, 2012  |  Comments Off on A Quick Thought On Facebook’s Instagram Acquisition

One BILLION dollars!

It’s hard to fathom that type of money without putting my pinky to the corner of my mouth.

I’m prepared to give Facebook’s management the benefit of the doubt. I think they have some very good reasons for paying the type of money they are for Instagram. So I won’t be spilling any more digital ink over new investment bubbles and crazy valuations.

But consider this – Instagram is a singularly focused app. It is designed to do one thing well. It allows people to apply a digital filter to pictures they take on their mobile devices and to share them. That’s it. Additionally, Instagram chose to go for native mobile development.

The fact that a simple, focused mobile application can create the disruptive potential to garner even a quarter of Instagram’s purchase price should be ringing alarm bells with application developers the world over.

This, ladies and gentlemen, is a paradigm shift!

Additional Resources

View Free, Relevant Gartner Research

Gartner's research helps you cut through the complexity and deliver the knowledge you need to make the right decisions quickly, and with confidence.

Read Free Gartner Research

Category: 

Brian Prentice
Research VP
9 years at Gartner
26 years IT industry

Brian Prentice is a research vice president and focuses on emerging technologies and trends with an emphasis on those that impact an organization's software and application strategy... Read Full Bio




Comments are closed

Comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent the views of Gartner, Inc. or its management. Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes, with attribution to Gartner. This content may not be used for any other purposes in any other formats or media. The content on this blog is provided on an "as-is" basis. Gartner shall not be liable for any damages whatsoever arising out of the content or use of this blog.