Gartner Blog Network

Tag: 'zmot' Blog Posts

from the Gartner Blog Network

A Wrinkle in Zero Moment of Truth Thinking for Digital Marketers

by Allen Weiner  |  February 5, 2014

As analysts, it’s our job to continually challenge our own thinking so that predictions and assertions becoming living ideas that are subject to evolution based on marketplace changes and consumer...

Read more »

Comments: 1