Gartner Blog Network

Tag: 'video' Blog Posts

from the Gartner Blog Network

Short-and-Sweet: Six-Second Video Ads Take Root

by Eric Schmitt  |  January 16, 2019

Advertising is a gamble. An advertiser pays for the chance to get a message through.  Video ads (sight, sound and motion messages) can increase the odds of effective communications. Especially...

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Successful OTT deployments are built around these 6 principles

by Ted Chamberlin  |  October 17, 2018

Its very interesting to see that deployments of OTT platforms usually next to traditional broadcast or PayTV platforms continue to increase in pace as many content outlets look to jump...

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The WebRTC WAN Challenge

by Andrew Lerner  |  April 14, 2015

Note: This is a guest blog from Sorell Slaymaker Ensuring voice/video quality across the WAN has never been easy, and now it is getting substantially harder with the introduction of...

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Grammy’s Give Brands A Moment to Spark Social Engagement, Part Two

by Jennifer Polk  |  January 27, 2014

Any marketer can tell you success can be attributed to a pound of careful planning and an ounce of sheer luck. It was the latter that won Arby’s Best New...

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Storytelling Through Video

by Todd Berkowitz  |  September 18, 2013

  In my very first blog post, I talked about how tech companies could learn a thing or two from silly animal videos. Returning to that theme (sort of), tech...

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How Animal Videos Can Teach a Tech Company New Tricks

by Todd Berkowitz  |  July 5, 2013

This is my maiden voyage for the Gartner Blog Network. I joined Gartner about two and half weeks ago and plan to be a frequent blogger. I'm part of the Go-to-Market...

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Comments: 2

Running Most Of the 100-Meter Dash

by Allen Weiner  |  August 16, 2012

In this wondrous Olympic year, who can resist a track and field metaphor? Picture this: Usain Bolt is blurring his way to the finish line in the 100 meter finals...

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Carol's Recent Road Trips

by Carol Rozwell  |  November 18, 2011

During the past few weeks I've had the pleasure of traveling to Durham, NC and Miami, FL for two very different but related events. The first was the Immersion Day...

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Cisco Collaboration Summit: Great Taste, Less Filling

by Larry Cannell  |  November 24, 2010

Two weeks ago Cisco hosted a Collaboration Summit for analysts, consultants, and partners in Phoenix, Arizona. Conference attendees were treated to great weather and fantastic food. Unfortunately, the conference was...

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YouTube Launches Video Rentals at Sundance

by Allen Weiner  |  January 20, 2010

As YouTube evolves from its roots as the mega community for all video comers to a profitable business, the company is announcing a video rental program which launches in conjunction...

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