Gartner Blog Network

Tag: 'video' Blog Posts

from the Gartner Blog Network

Short-and-Sweet: Six-Second Video Ads Take Root

by Eric Schmitt  |  January 16, 2019

Advertising is a gamble. An advertiser pays for the chance to get a message through.  Video ads (sight, sound and motion messages) can increase the odds of effective communications. Especially...

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Successful OTT deployments are built around these 6 principles

by Ted Chamberlin  |  October 17, 2018

Its very interesting to see that deployments of OTT platforms usually next to traditional broadcast or PayTV platforms continue to increase in pace as many content outlets look to jump...

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