Gartner Blog Network

Tag: 'ux' Blog Posts

from the Gartner Blog Network

How Fried Oreos Can Help You Gain Better Customer Insight

by Jane Anne  |  June 19, 2019

74 percent of marketing leaders told us that market and customer insight are one of the top capabilities critical for success (Gartner subscription required). Yet, when I ask marketing leaders...

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User Research: Marketing's Workhorse

by Anna Maria  |  November 16, 2017

Marketing leaders have many tools and approaches to understand users and improve customer experiences. One unsung hero is user research, a catch-all label for varied activities such as surveys, task-based...

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What is the most important KPI in User Experience?

by Magnus Revang  |  October 3, 2017

I have many conversations about User Experience with many different organizations. A recurring theme is one of “what do we measure?” and “how much do we invest?”. The key to...

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Personas: A Lifestyle Change for a Healthier CX

by Jane Anne  |  March 17, 2017

It occurred to me last night that, if Customer Experience was a human body, personas would be healthy eating. Just like we know we should have and need personas, we...

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Big Things Ahead for Mobile App Strategies in 2017

by Jason Wong  |  January 5, 2017

Mobile apps are not shiny, new toys anymore. They are a must-have technology for any business looking to compete for customers and elevate its workforce. Previously a separate and isolated...

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What Every Consumer Wants

by Richard Fouts  |  August 8, 2013

Simplicity.  You don't have to go far to hear buyers complain that the path to realizing product benefits is often highly cluttered. Sometimes just buying the product is fraught with...

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