Gartner Blog Network

Tag: 'user-reviews' Blog Posts

from the Gartner Blog Network

The B2B Technology Buying Conundrum

by Hank Barnes  |  November 28, 2017

Shouldn't enterprise technology buying be easier by now?   With a simplistic view, the answer to this is a resounding yes.  Of course it should be.  There are plenty of reasons:...

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The Many Uses of Product Reviews

by Hank Barnes  |  September 12, 2017

As I've discussed before, technology buyers are increasingly relying on user reviews as a key part of their buying process.  There are now a wide array of review sites like...

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Key Factors in Technology Purchase Decisions - Insights from Peer Insights

by Hank Barnes  |  May 3, 2016

Last year, Gartner introduced Peer Insights, a moderated user review site that enables buyers to provide detailed assessments of the technology products they have purchased.  The moderation aspect is all...

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Gartner Peer Insights - A New Source for Insights for Tech Buyers

by Hank Barnes  |  November 17, 2015

A consistent theme that we remind our tech provider clients of is that buyers look to others--peers and influencers---to help with their buying process  (remember that 68% of their technology...

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