Gartner Blog Network

Tag: 'user-experience' Blog Posts

from the Gartner Blog Network

It's YOUR Website ... Do You Copy?

by Jane Anne  |  July 1, 2019

[caption id="attachment_155" align="alignnone" width="150"] "Copy that" is not a good strategy when building your website.[/caption]   Last year at our Digital Marketing Conference, I delivered a presentation on where and...

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How Fried Oreos Can Help You Gain Better Customer Insight

by Jane Anne  |  June 19, 2019

74 percent of marketing leaders told us that market and customer insight are one of the top capabilities critical for success (Gartner subscription required). Yet, when I ask marketing leaders...

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Good Bye Connected Home - Hello Intelligent Home

by Jessica Ekholm  |  May 31, 2018

Digital disruption is happening right now in the connected home. The disruption we are seeing is the move from a connected home to an intelligent home. But what exactly is the intelligent...

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What is the most important KPI in User Experience?

by Magnus Revang  |  October 3, 2017

I have many conversations about User Experience with many different organizations. A recurring theme is one of “what do we measure?” and “how much do we invest?”. The key to...

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Personas: A Lifestyle Change for a Healthier CX

by Jane Anne  |  March 17, 2017

It occurred to me last night that, if Customer Experience was a human body, personas would be healthy eating. Just like we know we should have and need personas, we...

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The Call for Humanism in Technology

by Hank Barnes  |  October 14, 2014

I just got back from Gartner's U.S. Symposium in Orlando.  It was a great week, meeting with lots of technology providers of all ages and sizes.   As always, I...

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Great Positioning Requires Giving Something Up - Or Does It?

by Hank Barnes  |  July 22, 2014

This week, I was talking with a client about positioning and segmentation.  They have a product that operates in a well established traditional market, but are introducing some very cool...

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The Apple Effect and the UXD Renaissance

by Jake Sorofman  |  October 11, 2013

October 5th was the second anniversary of Steve Jobs’ death. I vividly recall the night Apple announced his passing. I was at a Boston launch party for a newly funded...

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What Every Consumer Wants

by Richard Fouts  |  August 8, 2013

Simplicity.  You don't have to go far to hear buyers complain that the path to realizing product benefits is often highly cluttered. Sometimes just buying the product is fraught with...

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How the App-Web Disconnect Affects Digital Marketing Experiences

by Andrew Frank  |  March 4, 2013

Reviewing email on my iPad, I get a message from LinkedIn reminding me that I have important invitations waiting. I’ve been remiss! Fortunately, LinkedIn totally gets convenience: there’s an “Accept”...

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