Gartner Blog Network

Tag: 'user-experience' Blog Posts

from the Gartner Blog Network

What is the most important KPI in User Experience?

by Magnus Revang  |  October 3, 2017

I have many conversations about User Experience with many different organizations. A recurring theme is one of “what do we measure?” and “how much do we invest?”. The key to...

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Is "One-Stop Shopping" for Access Requests Finally a Credible Objective with IGA?

by Brian Iverson  |  March 20, 2015

This is the third installment in a series of posts that I am writing on my impressions of the current state of IGA, based on analysis of the 2015 edition of the Critical Capabilities for...

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The Call for Humanism in Technology

by Hank Barnes  |  October 14, 2014

I just got back from Gartner's U.S. Symposium in Orlando.  It was a great week, meeting with lots of technology providers of all ages and sizes.   As always, I...

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Great Positioning Requires Giving Something Up - Or Does It?

by Hank Barnes  |  July 22, 2014

This week, I was talking with a client about positioning and segmentation.  They have a product that operates in a well established traditional market, but are introducing some very cool...

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The Apple Effect and the UXD Renaissance

by Jake Sorofman  |  October 11, 2013

October 5th was the second anniversary of Steve Jobs’ death. I vividly recall the night Apple announced his passing. I was at a Boston launch party for a newly funded...

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What Every Consumer Wants

by Richard Fouts  |  August 8, 2013

Simplicity.  You don't have to go far to hear buyers complain that the path to realizing product benefits is often highly cluttered. Sometimes just buying the product is fraught with...

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How the App-Web Disconnect Affects Digital Marketing Experiences

by Andrew Frank  |  March 4, 2013

Reviewing email on my iPad, I get a message from LinkedIn reminding me that I have important invitations waiting. I’ve been remiss! Fortunately, LinkedIn totally gets convenience: there’s an “Accept”...

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Sometimes it’s good to be a little evil

by Darin Stewart  |  February 2, 2012

The Wall Street Journal maintains a list of websites that collect information about their visitors and sell it to marketers.  The associated  “What They Know” infographic ranks the 50 most...

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I Don’t Want “User” Experience I want “Elise” Experience!

by Elise Olding  |  October 6, 2010

Who is “User” and why am I subjected to his/her experience when using a device or website? I dream of the day I don’t have to figure out how “User”...

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UX and a Tale of Two Cities

by Donna Fitzgerald  |  August 6, 2009

What makes for a good user experience?  I recently had the oppotunity to stay in two different hotels that each cost the same BUT with very different experiences.  In the...

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