Gartner Blog Network

Tag: 'user-experience' Blog Posts

from the Gartner Blog Network

Would You Copy-and-Paste your Competitor's Website? Then Why Copy-and-Paste Their Strategy, Features, and Metrics?

by Jane-Anne Mennella  |  December 2, 2019

[caption id="attachment_155" align="alignnone" width="150"] "Copy that" is not a good strategy when building your website.[/caption]   Last year at our Digital Marketing Conference, I delivered a presentation on where and...

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How Fried Oreos Can Help You Gain Better Customer Insight

by Jane-Anne Mennella  |  June 19, 2019

74 percent of marketing leaders told us that market and customer insight are one of the top capabilities critical for success (Gartner subscription required). Yet, when I ask marketing leaders...

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Good Bye Connected Home - Hello Intelligent Home

by Jessica Ekholm  |  May 31, 2018

Digital disruption is happening right now in the connected home. The disruption we are seeing is the move from a connected home to an intelligent home. But what exactly is the intelligent...

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