Gartner Blog Network

Tag: 'upselling' Blog Posts

from the Gartner Blog Network

Show Value to Customers Before Trying to Expand Account Revenue

by Todd Berkowitz  |  April 22, 2015

Today is Earth Day, so I thought I would chime in on a way that we can make better use out of what we already have instead of acquiring something...

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Why You Need to Market and Not Just Sell to Your Existing Customers

by Todd Berkowitz  |  February 20, 2014

  Back in December, I wrote a blog post and research note (subscription required) about the "MQL Trap", the problem that afflicts technology marketers who focus primarily on generating Marketing-Qualified...

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