Gartner Blog Network

Tag: 'twitter' Blog Posts

from the Gartner Blog Network

Super Bowl LII Ads: Multichannel Campaigns Make Progress, But…

by Anna Maria  |  February 5, 2018

Brands advertisers on the Super Bowl are slowly coming around to making their $5 million investments part of an integrated multichannel experience. But there’s clearly more work to be done....

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Twitter Trumps Trolls

by Darin Stewart  |  February 8, 2017

The Twitterverse can be a nasty place.   One study found that 88% of abusive social media mentions occur on Twitter. It is the platform of choice for a certain personality...

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There Is No "Privacy" When It Comes to Social Media

by Jenny Sussin  |  January 19, 2017

You'd think after enough political and celebrity scandals this would be obvious to everyone, but alas it's not. A social analytics vendor that I've spent time covering over the years had come...

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Who Ruined Social Media?

by Jenny Sussin  |  April 28, 2016

Someone asked me about Twitter's stock price the other day to which I replied: I know nothing of stocks, but I'll happily tell you who I think is ruining it...

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Generation Emoji

by Jay Wilson  |  April 26, 2016

My third grader hosted a sleepover party the other night.  She and her friends pulled out all the stops, playing with American Girl Dolls, weaving bracelets, playing Minecraft. And of...

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The Disappointment of Social Sentiment Analysis

by Jenny Sussin  |  February 26, 2016

This blog post also appears on LinkedIn. For years - clients have been calling us about social analytics and for years their excitement had been rooted in a particular type...

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IBM Watson Helps Consumers Shop

by Robert Hetu  |  December 4, 2015

Don't miss out on those hot items for Christmas! The IBM Watson Trend App has launched for smart phones, marking a first use of smart machines to directly interact with...

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Despite Earnings Gloom, Don't Count Twitter Out

by Jay Wilson  |  October 28, 2015

Despite Wall Street's pessimism following Twitter's 3Q earnings call yesterday, I heard several reasons to be optimistic about the social network from a marketing perspective. Twitter has struggled to gain traction...

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3 Questions to Ask Before Connecting Audiences Across Social Networks

by Jennifer Polk  |  October 6, 2015

Before you invite customers, fans or followers to connect with you across social networks, read this post to avoid alienating your audience. You've launched a Facebook page and a Twitter...

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The Voices of Things to Come

by Jay Wilson  |  July 29, 2015

I was riding the London Underground on Sunday night during a brief vacation.  The train's automated female voice announcements weren't much different from those one might hear in any subway in...

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