Gartner Blog Network

Tag: 'twitter' Blog Posts

from the Gartner Blog Network

Defend Your Brand in the Era of Fake News

by Jay Wilson  |  November 4, 2019

With the U.S. election on the horizon for 2020, an ongoing impeachment inquiry, the U.K.’s snap election in mere weeks, and Twitter and Facebook grappling with political advertising policy, we’re...

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Super Bowl LII Ads: Multichannel Campaigns Make Progress, But…

by Anna Maria  |  February 5, 2018

Brands advertisers on the Super Bowl are slowly coming around to making their $5 million investments part of an integrated multichannel experience. But there’s clearly more work to be done....

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Twitter Trumps Trolls

by Darin Stewart  |  February 8, 2017

The Twitterverse can be a nasty place.   One study found that 88% of abusive social media mentions occur on Twitter. It is the platform of choice for a certain personality...

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There Is No "Privacy" When It Comes to Social Media

by Jenny Sussin  |  January 19, 2017

You'd think after enough political and celebrity scandals this would be obvious to everyone, but alas it's not. A social analytics vendor that I've spent time covering over the years had come...

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Who Ruined Social Media?

by Jenny Sussin  |  April 28, 2016

Someone asked me about Twitter's stock price the other day to which I replied: I know nothing of stocks, but I'll happily tell you who I think is ruining it...

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Generation Emoji

by Jay Wilson  |  April 26, 2016

My third grader hosted a sleepover party the other night.  She and her friends pulled out all the stops, playing with American Girl Dolls, weaving bracelets, playing Minecraft. And of...

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The Disappointment of Social Sentiment Analysis

by Jenny Sussin  |  February 26, 2016

This blog post also appears on LinkedIn. For years - clients have been calling us about social analytics and for years their excitement had been rooted in a particular type...

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IBM Watson Helps Consumers Shop

by Robert Hetu  |  December 4, 2015

Don't miss out on those hot items for Christmas! The IBM Watson Trend App has launched for smart phones, marking a first use of smart machines to directly interact with...

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Despite Earnings Gloom, Don't Count Twitter Out

by Jay Wilson  |  October 28, 2015

Despite Wall Street's pessimism following Twitter's 3Q earnings call yesterday, I heard several reasons to be optimistic about the social network from a marketing perspective. Twitter has struggled to gain traction...

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3 Questions to Ask Before Connecting Audiences Across Social Networks

by Jennifer Polk  |  October 6, 2015

Before you invite customers, fans or followers to connect with you across social networks, read this post to avoid alienating your audience. You've launched a Facebook page and a Twitter...

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