Gartner Blog Network

Tag: 'tech-buying' Blog Posts

from the Gartner Blog Network

A Different Perspective on Differentiation

by Hank Barnes  |  November 12, 2019

I write and talk about differentiation a lot.  And our vendor clients are constantly looking for help in uncovering and communicating differentiation.  Its very much focused on what makes them...

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Making Validation Easier

by Hank Barnes  |  September 24, 2019

A key buying job is validation.    Once a buying team discovers information of value; they need to confirm that that information is accurate.   Validation can happen in many ways:...

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Revisiting Thoughts on FUD (It's Time for a New Approach)

by Hank Barnes  |  September 3, 2019

Four years ago, I wrote a post suggesting that sales and marketing teams abolish the practice (and mindset) of using FUD (Fear, Uncertainty, and Doubt) as a core part of...

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