Gartner Blog Network

Tag: 'team-buying' Blog Posts

from the Gartner Blog Network

In Enterprise Tech, Sell Broadly (Within An Account) Is The Only Answer

by Hank Barnes  |  September 27, 2016

A couple of questions we hear regularly from tech providers is "how can we sell to the business?" or "how can I make my message apply to the CxO?  We want...

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Forget B2P - in B2B, it's about B2T(eam)

by Hank Barnes  |  September 22, 2015

Forgive me for the acronym loaded title, but it seemed appropriate.   The combination of the growing recognition of the importance of customer experience and the digitalization of our entire lives...

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