Gartner Blog Network

Tag: 'strategy' Blog Posts

from the Gartner Blog Network

In Praise of the Obvious

by Hank Barnes  |  January 22, 2019

One of my favorite early marketing books was from Jack Trout, "In Search of the Obvious." It, and the importance of the concept was brought back to me by a...

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Things I'd Like To See Go Away - Distrust by Default

by Hank Barnes  |  October 16, 2018

It's an interesting time in the world to be talking about trust.  Many of our institutions and values feel like they have been compromised.  There are lots of reasons not...

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All Revenue Is Good Revenue Attitudes Force Compromises

by Hank Barnes  |  October 9, 2018

Revenue is important.  Growth is important.  But is all revenue good revenue?   Rarely.  But many like to say that.  They want to grow.  They want to close business. What would...

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The Illusion of Control

by Hank Barnes  |  October 2, 2018

It's great to be in control.   It creates more confidence and comfort.   But in B2B situations, control is rarely achievable.   There are too many people involved in buying and implementation. ...

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If Less is More, Why Does Everyone Clamor for More?

by Hank Barnes  |  August 28, 2018

Focus.    When things aren't going well, it's one of the first things that people bring up.  "We have to focus." Quality beats Quantity.  We hear that too  (as long...

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Things I'd Like To See Go Away - Desperate Unsubscribe Pages

by Hank Barnes  |  August 7, 2018

Warning: I'm venting.   My mother is getting older and I've been helping her out quite a bit lately.   One of the things I wanted to do is make it easier...

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Story Centered Marketing - A New Approach to Marketing Strategy?

by Hank Barnes  |  July 31, 2018

It's not hard to recognize that I'm a big fan of storytelling.  It's the focus of many of my posts and it dominates my client interactions.  But, a recent conversation...

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Beware the Customer Experience Case Study

by Augie Ray  |  May 21, 2018

Case studies. Everyone craves them. But are they success guideposts to follow, or might they have the power to mislead us? The lure of case studies is that they offer us peeks at others'...

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Things I'd Like to See Go Away - The Differentiators List

by Hank Barnes  |  April 24, 2018

I started this series of  things that need to go away with the logo slide (albeit with that one still having utility in certain cases.  Next on the target is the...

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