Gartner Blog Network

Tag: 'strategy' Blog Posts

from the Gartner Blog Network

Why I Don't Assess Vendor Products

by Hank Barnes  |  November 5, 2019

It often seems strange to people when I talk to them that I work for Gartner, but don't cover any product categories, technologies, or market segments.  And I like it...

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The Scale Excuse

by Hank Barnes  |  October 29, 2019

I'm sick of the word scale and would be ecstatic to not hear it again for the remainder of the year (and maybe longer).  Why?  Because in most cases, it...

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The Vendor Conflict Between Closure and Continuous

by Hank Barnes  |  October 15, 2019

Closure. Closing the deal.  Completing a phase.  These are all things that organizations look for.  Many processes at vendors are all about closure.   The MQL hand-off.  The sales to customer...

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The Absolute Truths of Technology Marketing

by Hank Barnes  |  October 8, 2019

As marketers seek to contribute to company growth, they often look for truths--what are the things that we absolutely have to do.  In the past, I've had a few things...

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A Master Class on Leading Change (via the Coach and Captain of the Carolina Hurricanes)

by Hank Barnes  |  May 7, 2019

My favorite hockey team, the Carolina Hurricanes, just made it to the Eastern Conference finals, despite being one of the youngest (if not the youngest) teams with the lowest payroll...

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Building Collective Confidence

by Hank Barnes  |  April 23, 2019

Our understanding of the complexities associated with technology buying continues to improve.  We know that buying is frequently done by diverse teams.  We know that, in many cases, many of...

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One Powerful Tip to Improve Every Business Strategy

by Augie Ray  |  March 29, 2019

I generally hate blog posts and articles that suggest there is a single trick, hack or tip that can change your world. (I swear if I see one more headline...

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Digital, Strategy and Design

by Mark Mcdonald  |  February 26, 2019

Digital leaders have salient views of the future based on a deep understanding of the customer.  They create approaches to engage customers in that future.  In consulting terms, digital leaders...

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In Praise of the Obvious

by Hank Barnes  |  January 22, 2019

One of my favorite early marketing books was from Jack Trout, "In Search of the Obvious." It, and the importance of the concept was brought back to me by a...

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