Gartner Blog Network

Tag: 'strategy' Blog Posts

from the Gartner Blog Network

If Less is More, Why Does Everyone Clamor for More?

by Hank Barnes  |  August 28, 2018

Focus.    When things aren't going well, it's one of the first things that people bring up.  "We have to focus." Quality beats Quantity.  We hear that too  (as long...

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Things I'd Like To See Go Away - Desperate Unsubscribe Pages

by Hank Barnes  |  August 7, 2018

Warning: I'm venting.   My mother is getting older and I've been helping her out quite a bit lately.   One of the things I wanted to do is make it easier...

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Story Centered Marketing - A New Approach to Marketing Strategy?

by Hank Barnes  |  July 31, 2018

It's not hard to recognize that I'm a big fan of storytelling.  It's the focus of many of my posts and it dominates my client interactions.  But, a recent conversation...

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Beware the Customer Experience Case Study

by Augie Ray  |  May 21, 2018

Case studies. Everyone craves them. But are they success guideposts to follow, or might they have the power to mislead us? The lure of case studies is that they offer us peeks at others'...

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Things I'd Like to See Go Away - The Differentiators List

by Hank Barnes  |  April 24, 2018

I started this series of  things that need to go away with the logo slide (albeit with that one still having utility in certain cases.  Next on the target is the...

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Focus on Customer Insights and Strategy Will Flow

by Kirsten Newbold  |  March 23, 2018

Marketing leaders often ask us questions about how to execute a specific tactic or whether to allocate their budget differently. My first set of questions back to them sounds something...

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Mindset Driven Dissonance

by Hank Barnes  |  March 20, 2018

While digital business is changing markets, many organizations still struggle with change.  They know they have to, but the can't seem to do it.  We all know that change is...

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Betting on Better Requires Patience

by Hank Barnes  |  February 6, 2018

I speak with many tech and service providers that love to talk about how they are better than the alternatives.  No surprise there.  It is important to believe that you...

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Future Predictions for EA in the Next Decade

by Philip Allega  |  February 2, 2018

Research for your Journey to the Future In our everyday research, Gartner asks the question, "How can we help?" Gartner Predicts research asks the question, "Where will you need help tomorrow,...

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End with How

by Hank Barnes  |  January 30, 2018

Simon Sinek created a movement with his "Start with Why" approach.    He, correctly in my opinion, promoted starting with a purpose--the why you exist; the why you matter--rather than...

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