Gartner Blog Network

Tag: 'strategy' Blog Posts

from the Gartner Blog Network

Beware the Customer Experience Case Study

by Augie Ray  |  May 21, 2018

Case studies. Everyone craves them. But are they success guideposts to follow, or might they have the power to mislead us? The lure of case studies is that they offer us peeks at others'...

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Things I'd Like to See Go Away - The Differentiators List

by Hank Barnes  |  April 24, 2018

I started this series of  things that need to go away with the logo slide (albeit with that one still having utility in certain cases.  Next on the target is the...

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Focus on Customer Insights and Strategy Will Flow

by Kirsten Newbold  |  March 23, 2018

Marketing leaders often ask us questions about how to execute a specific tactic or whether to allocate their budget differently. My first set of questions back to them sounds something...

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Mindset Driven Dissonance

by Hank Barnes  |  March 20, 2018

While digital business is changing markets, many organizations still struggle with change.  They know they have to, but the can't seem to do it.  We all know that change is...

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Betting on Better Requires Patience

by Hank Barnes  |  February 6, 2018

I speak with many tech and service providers that love to talk about how they are better than the alternatives.  No surprise there.  It is important to believe that you...

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Future Predictions for EA in the Next Decade

by Philip Allega  |  February 2, 2018

Research for your Journey to the Future In our everyday research, Gartner asks the question, "How can we help?" Gartner Predicts research asks the question, "Where will you need help tomorrow,...

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End with How

by Hank Barnes  |  January 30, 2018

Simon Sinek created a movement with his "Start with Why" approach.    He, correctly in my opinion, promoted starting with a purpose--the why you exist; the why you matter--rather than...

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2018 Content Services Battleground - Part 1 of 2

by Michael Woodbridge  |  January 24, 2018

One of my most accessed posts last year was: "The Death of ECM and Birth of Content Services". That article took a look back at the way content related technologies had...

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Positioning Is Not Messaging

by Hank Barnes  |  January 23, 2018

A few weeks back, I shared one of the most common issues with positioning efforts--attacking vs. just declaring the primary competitive alternative.  Today, I want to talk about a bigger...

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Happy New Year! Microsoft Hit Refresh - A Retrospective View of 2017 and Ahead to 2018

by Stephen White  |  January 10, 2018

New year. New challenges? New plans? New beginnings? New priorities? Here is my own simple example of changing priorities. Australia have secured ‘The Ashes’ from England with a 4-0 victory, yet...

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