Gartner Blog Network

Tag: 'strategy' Blog Posts

from the Gartner Blog Network

Happy New Year! Microsoft Hit Refresh - A Retrospective View of 2017 and Ahead to 2018

by Stephen White  |  January 10, 2018

New year. New challenges? New plans? New beginnings? New priorities? Here is my own simple example of changing priorities. Australia have secured ‘The Ashes’ from England with a 4-0 victory, yet...

Read more »

Strategy and Innovation Roadmapping Tools

by Philip Allega  |  January 8, 2018

[caption id="attachment_231" align="alignnone" width="300"] Roadmapping: A view of roadmaps, and a roadmap of roadmaps[/caption] Strategy and Innovation Roadmapping Tools are new to Many, Even if the Techniques are Known Gartner has...

Read more »

10 Lessons Marketers Can Learn from the Circus

by Jennifer Polk  |  January 2, 2018

Over the holidays, my family and I saw The Greatest Showman, the story of the legendary P.T. Barnum, the founding of what would become Barnum & Bailey’s circus—which most would...

Read more »

Strategy Reviews Need to be Extrospective and Introspective

by Hank Barnes  |  November 21, 2017

A quick one for this Thanksgiving holiday week.     I'm pretty amazed when I work with clients on strategy, particularly when they are reviewing the direction of the company. Time...

Read more »

Don't Be a Data and Analytics Turkey

by Doug Laney  |  November 19, 2017

With Thanksgiving approaching this week in the U.S., last month in Canada, the following week in Australia, and even in the Netherlands this month, let's also give thanks for the...

Read more »

The High Cost of Buying Complexity

by Hank Barnes  |  October 24, 2017

Last week, I attended the CEB Sales and Marketing Summit.  This was my first chance to see my new colleagues in action, with clients.   The event was excellent, with a...

Read more »

Setting Strategies - Where to Focus

by Hank Barnes  |  October 17, 2017

As tech providers define and refine their strategies, there are a wide variety of factors to consider.   These include (among others) market factors, competition, customers, and their own capabilities....

Read more »

Why CMO Don't Want to be the CEO

by Jennifer Polk  |  September 21, 2017

“If everything is important, then nothing is.”              Patrick Lencioni The scope of nearly every role, not just marketing, is expanding in all different directions. Even the janitor is tasked with...

Read more »

Art of Possible vs. Proven Paths to Success

by Hank Barnes  |  September 19, 2017

Following my recent blog on hype cycles, I'm worried about the continued hype around "The Art of the Possible."   The term seems to be growing in popularity over the...

Read more »

The Many Uses of Product Reviews

by Hank Barnes  |  September 12, 2017

As I've discussed before, technology buyers are increasingly relying on user reviews as a key part of their buying process.  There are now a wide array of review sites like...

Read more »