Gartner Blog Network

Tag: 'strategy' Blog Posts

from the Gartner Blog Network

Setting Strategies - Where to Focus

by Hank Barnes  |  October 17, 2017

As tech providers define and refine their strategies, there are a wide variety of factors to consider.   These include (among others) market factors, competition, customers, and their own capabilities....

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Why CMO Don't Want to be the CEO

by Jennifer Polk  |  September 21, 2017

  “If everything is important, then nothing is.”              Patrick Lencioni The scope of nearly every role, not just marketing, is expanding in all different directions. Even the janitor is tasked...

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Art of Possible vs. Proven Paths to Success

by Hank Barnes  |  September 19, 2017

Following my recent blog on hype cycles, I'm worried about the continued hype around "The Art of the Possible."   The term seems to be growing in popularity over the...

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The Many Uses of Product Reviews

by Hank Barnes  |  September 12, 2017

As I've discussed before, technology buyers are increasingly relying on user reviews as a key part of their buying process.  There are now a wide array of review sites like...

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Balance Strategic Vision and Tactical Execution

by Jennifer Polk  |  September 7, 2017

Successful CMOs understand the need to be well-rounded, delivering and demonstrating both strategic vision and tactical execution. Marketing leaders who focus too much of one or not enough of the...

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Digital Disruption Demands Demystification (Hype Cycle Season)

by Hank Barnes  |  August 22, 2017

Okay, okay, my title is alliteratively overwhelming, but at a time when seemingly every article talks about disruption, it is important to separate hype from reality.   Gartner Hype Cycles...

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Four Takeaways From The Gartner Tech Growth and Innovation Conference

by Hank Barnes  |  July 18, 2017

It has been a few weeks since the conference ended.    I again want to thank everyone that joined us in Huntington Beach.  The feedback has been extremely positive, which...

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Microsoft Inspired to Go Vertical and Stop Selling Licenses

by Stephen White  |  July 12, 2017

During the past week news of a Microsoft restructure has surfaced, details of the changes being made had been kept under wraps until Microsoft’s FY was complete. Some twelve months...

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The Soul of Lean Startup is Not MVP

by Hank Barnes  |  June 27, 2017

Last week, attendees at the Gartner Tech Growth and Innovation Conference had the privilege to listen to a talk by Steve Blank, one of the founders of the Lean Startup...

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Timing and Choices in Surfing...and Business

by Hank Barnes  |  June 19, 2017

This week, I am in Huntington Beach for the Gartner Tech Growth and Innovation Conference.   Before it started, I had a chance to take a walk early Sunday morning...

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