Gartner Blog Network

Tag: 'storytelling' Blog Posts

from the Gartner Blog Network

How to add humor to your talks and presentations

by Ed Gabrys  |  March 6, 2020

Ever wonder if you could get away with using humor in a presentation? Afraid being funny may make you appear less professional? Do you feel as if you were born...

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Comments: 2

The Best Books for Business Storytelling

by Ed Gabrys  |  February 28, 2020

Looking to get promoted and want to show your value without being a showoff? Trying to frame a business proposal without sounding like you're selling? Feeling uncertain of how to...

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Have a story to tell? We've got advice for you.

by Ed Gabrys  |  February 19, 2020

We've recently published a ton of tips and tricks on storytelling and persuasion. Last week we held a webinar called Storytelling Techniques That Create Enthusiasm for Your Digital Journey. If you...

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Comments: 2

Welcome and let's get durable.

by Ed Gabrys  |  February 4, 2020

You and I may not know each other - yet. My name is Ed and I'm an analyst at Gartner. My research is focused on areas that you may call, "soft...

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Comments: 7

The Golden Triangle of Great B2B Context

by Hank Barnes  |  December 17, 2019

As the year comes to an end, I figured it was time to revisit old favorite topics.   Even as I approach 7 years at Gartner--7 years of working with clients...

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Comments: 2

Overstepping Your Value

by Hank Barnes  |  October 1, 2019

In tech, there is a constant stream of trends, big ideas and buzzwords that drive interest and, in some cases, waves of growth.   It is easy to tell when it...

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Comments: 2

Who Is Paying for the Value

by Hank Barnes  |  June 25, 2019

I had a call with a client last week to discuss their storytelling.  The client opened this discussion with a story (something that rarely happens) that illustrated how things work...

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Burning Down the (Messaging) House

by Hank Barnes  |  May 28, 2019

When David Byrne, the lead singer of the great band, Taking Heads, discusses the lyrics for their song, "Burning Down the House," he regularly says the lyrics don't make sense...

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Comments: 1

The Story We Don't Tell - But Should

by Hank Barnes  |  April 9, 2019

My last couple of posts have focused on the safe choice and the preference to "not be wrong" (which is often perceived as the safe choice).  As I continue to...

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Comments: 2

Marketing to Must Have Requirements

by Hank Barnes  |  January 15, 2019

I was reading some articles that I had tagged and saved over the holidays.   Several of them were case studies that went into some detail on successful implementations. What struck...

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Comments: 1