Gartner Blog Network

Tag: 'socialmedia' Blog Posts

from the Gartner Blog Network

Is Social Commerce Ready to Bloom?

by Jay Wilson  |  March 25, 2016

Here in Connecticut, the first official day of spring was met by a fizzled-out nor’easter that left two inches of pristine white snow coating trees and rooftops.  Winter’s last gasp...

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As Instagram Evolves, Authenticity Remains

by Jay Wilson  |  September 2, 2015

"I think if you’re given a clean, fresh palette, and you do whatever you want, it’s almost too much freedom, at least for me." - Damien Correll, Art Director As...

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(Social Media) Life Moves Pretty Fast

by Jay Wilson  |  August 27, 2015

One of the biggest challenges for digital marketers is the speed at which social media moves. Conversations, trends, and potential crises come and go on an hourly basis, while traditional marketing processes align...

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The Voices of Things to Come

by Jay Wilson  |  July 29, 2015

I was riding the London Underground on Sunday night during a brief vacation.  The train's automated female voice announcements weren't much different from those one might hear in any subway in...

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A Scalable Chorus: Bringing Employee Voices to Social Marketing

by Jay Wilson  |  July 2, 2015

I read with interest this morning's Adweek recap of IBM's employee advocacy efforts in social media. Indeed, this is a trend we see as social marketers look for ways to improve reach and...

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Damn the Torpedoes! Seize Periscope Live Streaming

by Jay Wilson  |  June 19, 2015

Live video steaming in social media.  Just the thought of it will give heartburn to your public relations team.  But if you follow some guiding principles, the opportunity to create great...

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Lack of Social Policy Will Bite You.

by John Rizzuto  |  March 23, 2013

Social policy is not just good for the company; it’s good for employees, partners and customers as well. It might not have “gone viral” yet, but it’s only Saturday.   Bloomberg...

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"Fail Fast" and Social Media

by Elise Olding  |  August 10, 2010

“Fail Fast” and  Social Media - Opposing Forces? I posted a tweet the other day and I feel it needs more context.  “How do we evolve a culture that embraces...

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