Gartner Blog Network

Tag: 'social-solutions' Blog Posts

from the Gartner Blog Network

Bad Advice Awards for Social Software Solutions

by Anthony Bradley  |  July 1, 2009

Today I reviewed a client's draft social solution strategy document. It was comprehensive and well researched with several references from analyst firms, media outlets, and academics. Unfortunately, some of the...

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You Can't Build a Business Case for Social Software

by Anthony Bradley  |  May 26, 2009

Late last week I had a conversation with a client who was asking for a standard set of value or ROI metrics for social software. The client asked me to...

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In Search of a Twitter Enterprise Use Case?

by Anthony Bradley  |  March 3, 2009

Twitter, Twitter, Twitter. I think Twitter buzz is about to become the most buzzed term in history (out pacing even Web 2.0 and SOA - can you believe it). Is...

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Losing Social Credibility: Yelp!

by Anthony Bradley  |  February 23, 2009

Credibility is absolutely critical for social solution success. If the participants sense that they are being deceived or manipulated they will exit and the community can perish quickly (or never...

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Social Solutions Change the Traditional Buy vs. Build Equation

by Anthony Bradley  |  February 3, 2009

A little while ago I posted on a new emerging industry around the sale of communities. This involves enterprises looking to purchase existing third party communities rather than buying a...

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