Gartner Blog Network

Tag: 'social-media' Blog Posts

from the Gartner Blog Network

Defend Your Brand in the Era of Fake News

by Jay Wilson  |  November 4, 2019

With the U.S. election on the horizon for 2020, an ongoing impeachment inquiry, the U.K.’s snap election in mere weeks, and Twitter and Facebook grappling with political advertising policy, we’re...

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Be Aware of What People are Posting About you in Today's Digital Era. It Can Be Used Against You!

by Scot Kim  |  October 15, 2019

Interesting enough.  The internet can be used as a wonderful medium for all customers and buyers to learn about your product or services.  In today's digital world, buyers are getting...

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No Limits Branding in Austin

by Jay Wilson  |  August 8, 2018

I was leaving Austin, Texas last month, and stopped in the Austin City Limits store at the airport before heading to my flight back to New York.  The shop has...

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Without Advanced Behavioral Segmentation Retailers Will Fail

by Robert Hetu  |  August 2, 2018

Providing every existing or potential customer with one view of the retailer, where the customer has a consistently good experience in and among the retailer's physical and digital channels, is...

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What I Learned About Influencers and Advocates By Being One

by Augie Ray  |  June 6, 2018

Step back in time with me: It’s December 1994, Boyz II Men is crooning “I'll Make Love to You” on the radio, Prodigy opens up the Internet to users of...

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Gartner Shares Findings from North Pole Inc. Data and Analytics Assessment

by Doug Laney  |  December 17, 2017

Going into the 2017 holiday season, North Pole Inc. (ticker: XMAS), the leading global distributor of presents to good girls and boys, called upon Gartner to assess and advise on...

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Social Analytics are the LEAST of Analytics Leaders' Problems

by Jenny Sussin  |  March 8, 2017

This is my second year attending Gartner's Data and Analytics Summit and I love it. I love it because the conversations I have with analytics leaders about social analytics shed...

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(Not So) Sweet Sixteen: Marketers Consolidate Social Media Tools

by Jay Wilson  |  February 24, 2017

Several years ago, when I was still working at an agency, we helped a large global client select a new set of social media marketing tools.  The client had been...

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Twitter Trumps Trolls

by Darin Stewart  |  February 8, 2017

The Twitterverse can be a nasty place.   One study found that 88% of abusive social media mentions occur on Twitter. It is the platform of choice for a certain personality...

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There Is No "Privacy" When It Comes to Social Media

by Jenny Sussin  |  January 19, 2017

You'd think after enough political and celebrity scandals this would be obvious to everyone, but alas it's not. A social analytics vendor that I've spent time covering over the years had come...

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