Gartner Blog Network

Tag: 'social-media' Blog Posts

from the Gartner Blog Network

Tailor Social Media Content by Getting to Know Platform Power Users

by Jack Mackinnon  |  February 12, 2020

Social Media is no monolith. The most popular social media platforms—Facebook, Instagram, Snapchat, and Twitter—offer vastly different functionality and features. Creating varied content across these core four is certainly a...

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Defend Your Brand in the Era of Fake News

by Jay Wilson  |  November 4, 2019

With the U.S. election on the horizon for 2020, an ongoing impeachment inquiry, the U.K.’s snap election in mere weeks, and Twitter and Facebook grappling with political advertising policy, we’re...

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Be Aware of What People are Posting About you in Today's Digital Era. It Can Be Used Against You!

by Scot Kim  |  October 15, 2019

Interesting enough.  The internet can be used as a wonderful medium for all customers and buyers to learn about your product or services.  In today's digital world, buyers are getting...

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No Limits Branding in Austin

by Jay Wilson  |  August 8, 2018

I was leaving Austin, Texas last month, and stopped in the Austin City Limits store at the airport before heading to my flight back to New York.  The shop has...

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Without Advanced Behavioral Segmentation Retailers Will Fail

by Robert Hetu  |  August 2, 2018

Providing every existing or potential customer with one view of the retailer, where the customer has a consistently good experience in and among the retailer's physical and digital channels, is...

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What I Learned About Influencers and Advocates By Being One

by Augie Ray  |  June 6, 2018

Step back in time with me: It’s December 1994, Boyz II Men is crooning “I'll Make Love to You” on the radio, Prodigy opens up the Internet to users of...

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