Gartner Blog Network

Tag: 'social-marketing' Blog Posts

from the Gartner Blog Network

Social Marketing Wallflowers

by Anna Maria  |  June 30, 2017

Social marketers hold a unique role in business. In the external world, they engage with their brand’s supporters and detractors alike. They’re extroverts, working at the confluence of their brand’s...

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Is Social Marketing Still....Social?

by Jay Wilson  |  June 23, 2017

The other day, Elizabeth Shaw and I were talking social marketing with some agency folks who mentioned that they no longer create purely organic content and campaigns on behalf of...

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(Not So) Sweet Sixteen: Marketers Consolidate Social Media Tools

by Jay Wilson  |  February 24, 2017

Several years ago, when I was still working at an agency, we helped a large global client select a new set of social media marketing tools.  The client had been...

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2016 Holiday Ecommerce Tactics Build on 2015 Successes

by Kirsten Newbold  |  October 21, 2016

With the holidays fast approaching, there is no shortage of last minute ecommerce advice to be had. Realistically, if you haven’t planned for it by now, you’re down to last...

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Ten Commandments for Social Command Centers

by Christi Eubanks  |  September 16, 2016

Nearly a decade into existence and social marketing is fledgling when it comes to proving business value. Marketers insist that social is important at every stage of the customer journey,...

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Silos Belong on Farms, Not in Your Marketing Organization

by Noah Elkin  |  July 20, 2016

The prevalence of farming metaphors in business has always struck me as an odd mismatch, especially when it comes to marketing. Take the fastest-moving, most cutting-edge part of your average...

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High-Tech Marketers Face High-Fidelity Challenges

by Noah Elkin  |  June 27, 2016

Rising expectations from the C-suite, ongoing concerns about delivering relevant marketing conversations using the right channel mix, emerging priorities around digital commerce, increased pressure to demonstrate ROI from marketing technology investments....

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3 Ways Emoji Are Changing Social Marketing

by Jennifer Polk  |  March 3, 2016

Marketers are still wrestling with the value of a social media “like” and whether it’s worth more or less than a “share”. Now we need to wrap our minds around...

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Influencer Marketing: Trading on Trust

by Jennifer Polk  |  February 5, 2016

"It takes two to do the trust tango--the one who risks (the trustor) and the one who is trustworthy (the trustee); each must play their role.” ~ Charles H. Green, The...

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Is Social Advertising Killing Social Marketing?

by Jennifer Polk  |  January 14, 2016

Is social advertising killing all that was great about social marketing? Marketers, allegedly, entered into social marketing for a few reasons--evangelizing the brand, engaging online audiences, gaining audience or customer...

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