Gartner Blog Network

Tag: 'social-analytics' Blog Posts

from the Gartner Blog Network

(Not So) Sweet Sixteen: Marketers Consolidate Social Media Tools

by Jay Wilson  |  February 24, 2017

Several years ago, when I was still working at an agency, we helped a large global client select a new set of social media marketing tools.  The client had been...

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Ten Commandments for Social Command Centers

by Christi Eubanks  |  September 16, 2016

Nearly a decade into existence and social marketing is fledgling when it comes to proving business value. Marketers insist that social is important at every stage of the customer journey,...

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Is Social Advertising Killing Social Marketing?

by Jennifer Polk  |  January 14, 2016

Is social advertising killing all that was great about social marketing? Marketers, allegedly, entered into social marketing for a few reasons--evangelizing the brand, engaging online audiences, gaining audience or customer...

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Comments: 8

Is Social Marketing Actually a Grand Illusion?

by Martin Kihn  |  October 24, 2014

It's time to get real about measuring social marketing. I'm not talking about ads on Facebook or, ahem, Snapchat -- that's just advertising. I'm talking about that thing we're supposed to...

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Comments: 12

Five Reasons Your Social Analytics Are (Probably) All Wrong

by Martin Kihn  |  October 21, 2014

It hurts me more than it hurts you for me to say this, amigos: Your social marketing measurement may be downright antisocial. First, let me ask you a question: Does...

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Comments: 11

Insights from Gartner's Social Marketing Survey

by Bill Gassman  |  March 27, 2013

On the heels of publishing Gartner's marketing spend survey comes another on social marketing.  A promotional piece, Gartner's 2013 Social Marketing Survey Finding: Content Creation Fuels Social Marketing, is available to all....

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Comments: 1

Of Autopsies and Analytics

by Carol Rozwell  |  March 13, 2013

Recently, I read an interesting article from MIT Tech Review which diagnosed why the social network Friendster failed - An Autopsy of a Dead Social Network. The research done by...

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Comments: 4

Stalking the Elusive Requirements Definition!

by Carol Rozwell  |  January 2, 2013

I've been lucky to have had some very interesting jobs during the course of my career. One stint as an applications auditor gave me lots of insight that applies directly...

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Comments: 2

The Value of a Social Fire Drill

by Bill Gassman  |  September 7, 2012

When hurricane Isaac hit Louisiana in late August, the Courier, Terrebonne Parish's newspaper,  issued a warning  that resident's sewers may back up.  The pollution control administrator stated the facts clearly,...

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The Month of Thinking Differently

by Carol Rozwell  |  August 30, 2012

This has been a month of thinking differently. I've been working a maverick research project with my colleague Deb Logan. We've been delving into the characteristics that epitomize a socially...

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Comments: 1