Gartner Blog Network

Tag: 'smart-machines' Blog Posts

from the Gartner Blog Network

What’s the Role of Advertising When Machines Do the Buying?

by Jake Sorofman  |  July 9, 2015

A couple years ago, it was fashionable to suggest that earned media would be the savior of escalating paid media spending, offering welcomed relief from an addiction marketers were eager...

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Content Marketing in the Age of the Robo Writer

by Jake Sorofman  |  March 11, 2015

If you saw The Imitation Game or if you’re at all familiar with the principles behind artificial intelligence, you probably know about the Turing Test. It’s a measure of a...

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Modern Marketing is About Sense and Respond, Not Command and Control

by Jake Sorofman  |  September 10, 2014

In the somewhat arcane world of control theory, there’s the concept of sense and respond, which refers to how complex systems adapt and evolve based on continuous, often minute adjustments...

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Gartner Legal IT Scenario, 2020 - Smart Machines and LPO Radically Disrupt Legal Profession

by French Caldwell  |  February 28, 2014

The first ever Gartner legal IT scenario is out, and it's both controversial and not.  Many of the disruptions that we discuss in the scenario are well underway, such as...

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