Gartner Blog Network

Tag: 'seo' Blog Posts

from the Gartner Blog Network

Search Marketing’s Next Hurrah

by Anna Maria  |  August 23, 2018

Twenty years ago,  Google was founded, disrupting marketing’s playbook. Seemingly overnight, marketing leaders needed specialists to help them figure out how to incorporate search advertising into their media mix and how...

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Twitter Trumps Trolls

by Darin Stewart  |  February 8, 2017

The Twitterverse can be a nasty place.   One study found that 88% of abusive social media mentions occur on Twitter. It is the platform of choice for a certain personality...

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Search Is in Everything

by Noah Elkin  |  January 13, 2017

When I first started working at iCrossing in 2005, the agency had a tagline that read "Search Is in Everything." The tagline was soon retired for marketing purposes, but the sentiment...

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3 Lessons Digital Marketers Can Learn from the Retail Industry

by Jennifer Polk  |  October 8, 2013

Last week I attended the annual Shop.org summit where retailers and solution providers gathered to share techniques and technologies, particularly in the use of digital marketing to engage customers and...

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