Gartner Blog Network

Tag: 'segmentation' Blog Posts

from the Gartner Blog Network

Don't Believe the Hype: You Don't Need 1:1 Personalization

by Jennifer Polk  |  May 16, 2019

Personalization is hot topic and 1:1 personalization is even hotter. The truth is 1:1 personalization is over-hyped by providers trying to differentiate their solutions. What matters most to your audience...

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Great Customer Strategies Look to Behavior

by Hank Barnes  |  May 14, 2019

Focus is important to any successful strategy, particularly in terms of identifying segments and ideal customer profiles.   The phrase "we appeal to customers of all sizes" is, more often than...

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Build Accountability Into Your Segmentation Strategy

by Laurel Erickson  |  October 18, 2018

Delivering differentiating CX experiences has become a focus for many marketing leaders. Gartner research reveals that 67% of companies surveyed indicated they currently compete on the basis of CX. In...

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Feel The Churn –Value Segmentation And The Art Of Knowing When You’ve Been Ghosted

by Ewan Mcintyre  |  April 6, 2017

Ghosting: the practice of ending a relationship suddenly without explanation, withdrawing all communication I’ve never been ghosted. Sure, there are people I’m not in contact with anymore– you lose touch...

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Appealing to Everyone Appeals to No One

by Hank Barnes  |  December 20, 2016

This is not going to be a late post on the election (if you know me well, you know I don't talk politics).   But there continues to be a...

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The Enterprise Persona Matters Most in B2B Tech Markets

by Hank Barnes  |  November 22, 2016

I have a bit of a love/hate relationship with personas.   While I truly believe in adapting your communication to specific audiences, and the the exercise of developing personas forces...

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Can You Target Too Much?

by Hank Barnes  |  October 18, 2016

I was very hesitant about the title of this blog.    I'm a big believer in having a very focused target market.  But, at the same time, I do believe...

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Messaging to Your Customer's Personality

by Hank Barnes  |  September 1, 2015

I was recently speaking with a client about messaging.  They had shown me a case study with some fantastic quantitative results.   It was telling a pretty good story.  ...

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The Language of Marketing v. Sales

by Hank Barnes  |  August 18, 2015

This week, I was briefed by an interesting company that has a solution that I should have loved.   They help businesses identify and prioritize segments for B2B Marketing and...

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What is the Enterprise Personality of your Customer?

by Hank Barnes  |  July 28, 2015

Ever experienced a situation where everything felt right in a deal? The buying team, led by a champion in the business, seemed convinced.  You had developed, with them, a strong...

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