Gartner Blog Network

Tag: 'segmentation' Blog Posts

from the Gartner Blog Network

Don't Believe the Hype: You Don't Need 1:1 Personalization

by Jennifer Polk  |  May 16, 2019

Personalization is hot topic and 1:1 personalization is even hotter. The truth is 1:1 personalization is over-hyped by providers trying to differentiate their solutions. What matters most to your audience...

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Great Customer Strategies Look to Behavior

by Hank Barnes  |  May 14, 2019

Focus is important to any successful strategy, particularly in terms of identifying segments and ideal customer profiles.   The phrase "we appeal to customers of all sizes" is, more often than...

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Build Accountability Into Your Segmentation Strategy

by Laurel Erickson  |  October 18, 2018

Delivering differentiating CX experiences has become a focus for many marketing leaders. Gartner research reveals that 67% of companies surveyed indicated they currently compete on the basis of CX. In...

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