Gartner Blog Network

Tag: 'sales-enablement' Blog Posts

from the Gartner Blog Network

Building the Right Battle Card to Win Deals

by Scot Kim  |  October 8, 2019

Lately, particularly when I speak with product management, product marketing and sales enablement; I am constantly asked, "What is the best content to add into a competitive battle card?".  The...

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Gartner Launches the CRM Sales Technology Key Initiative

by Tad Travis  |  February 14, 2019

I am pleased to announce that Gartner has launched our new formal program for sales technology research.  Yes, we have long covered CRM technology for sales at Gartner.  What is...

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Selling new products is a matter of will and skill

by Dave Egloff  |  December 10, 2018

Organizations are excited to launch a new product. The launch is a result of the hard work of many and the potential for success feels limitless. Disappointment is also felt...

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Fuel Your ‘Everyone Sells’ Culture Through Employee Advocacy

by Marc Brown  |  August 15, 2018

The typical fault in the thinking of many leaders, including marketing leaders, is that the sales team will drive sales. They put a lot of energy into hiring the best...

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Gartner Publishes the Magic Quadrant Sales Force Automation, 2018

by Tad Travis  |  July 9, 2018

Gartner is pleased to release the newest installment of the annual Sales Force Automation Magic Quadrant.  This year the Magic Quadrant covers 15 vendors. Within this group, Gartner finds a wide...

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Evolving With Your Customers

by Hank Barnes  |  June 26, 2018

Recently, many of my posts have related to helping your customers buy and, by extension, selling the way your customers want to buy.   In response to one of those, Eric...

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Leading Sales Enablement: Why Two Are Better Than One

by Marc Brown  |  June 10, 2018

I often talk with individuals who want sole ownership of a strategic project within their organization. They want to do everything they can to set themselves up for success, to...

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Selecting Your Sales Enablement Tool

by Marc Brown  |  May 24, 2018

A majority of B2C and B2B organizations have dedicated staff and programs for sales enablement. But CSO Insights research shows that despite increased investment, many organizations still aren’t seeing optimal...

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