Gartner Blog Network

Tag: 'roi' Blog Posts

from the Gartner Blog Network

Things I'd Like to See Go Away - Unrealistic ROI and TCO Calculators

by Hank Barnes  |  May 22, 2018

Let's face it, customers care about Total Cost of Ownership (TCO) and Return on Investment (ROI).   These figures are a key part of most business cases that are developed to...

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Comments: 4

On Content Measurement and Vendors: CMWorld 2017

by Kirsten Newbold-Knipp  |  September 12, 2017

Conferences impressions are shaped by our biases and curiosities. Going into this years’ Content Marketing World, I was keen to hear what the best and brightest were doing – particularly...

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Do People Really Care About Measurable ROI?

by Hank Barnes  |  November 1, 2016

Like my post on targeting, I worried about this title.   Of course ROI is important.  We want to get value from our investments. But in many cases, tangible, measurable...

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Comments: 2

The ROI of Social Media: Still a Lack of Measurement

by Jenny Sussin  |  November 23, 2015

Guys, seriously? I've been conducting a lot of reference checks of late, searching through the case studies of vendors in the space, and talking to Gartner clients about what it...

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Comments: 2

Network Vendorspeak

by Andrew Lerner  |  October 19, 2015

Network vendors’ sales teams are a special bunch, and they say some interesting things. I've heard some real zingers thru the years, and sat down to write the Top-10, but...

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Comments: 8

The Evolution of Marketing Measurement

by Christi Eubanks  |  September 18, 2015

"It would be nice if all of the data which sociologists require could be enumerated because then we could run them through IBM machines and draw charts as the economists...

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Comments: 1

'Buy' Button Won't Equal Social Marketing ROI

by Jennifer Polk  |  September 26, 2014

Both Facebook and Twitter are adding ‘Buy’ buttons to their social networking sites, which could make it easier to connect social marketing to sales. But the 'Buy' button may not be the...

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Comments: 3

Content Marketing is Here To Stay (But Still Accountable to ROI)

by Jake Sorofman  |  January 13, 2014

Maybe you also read Benjy Boxer’s post last week, “Will the Content Marketing Trends Continue? It Depends on Proving Your ROI.” Let me first say that he’s right: a...

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Comments: 2

A New ROI for Retail

by Jeff Roster  |  October 6, 2008

Openworld I found the mood at the retail sessions this year to be quite somber.  To me there’s no question that this was caused by the ever growing financial crisis...

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