Gartner Blog Network

Tag: 'reviews' Blog Posts

from the Gartner Blog Network

The Many Uses of Product Reviews

by Hank Barnes  |  September 12, 2017

As I've discussed before, technology buyers are increasingly relying on user reviews as a key part of their buying process.  There are now a wide array of review sites like...

Read more »

The Potential Impact of GlassDoor on Sales and Marketing Efforts

by Hank Barnes  |  August 29, 2017

We've all heard the advice to periodically "Google Yourself."   But now, it is becoming increasingly important for you to Google your company on a regular basis.   If you...

Read more »

Black Friday - Do Your Homework, Check the Reviews Twice

by Jenny Sussin  |  November 15, 2012

The holiday shopping season is upon us with Black Friday descending upon the US next week. In a blaze of glory we wake up at 4 am and run to...

Read more »