Gartner Blog Network

Tag: 'retail' Blog Posts

from the Gartner Blog Network

Amazon's 4-Star Store a 1-Star Experience

by Robert Hetu  |  November 13, 2018

Much has been written about the merchandising, or lack thereof in Amazon's 4-Star stores, but my visit to it's Spring Street location in NYC was disappointing. Curiosity was clearly the driver...

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Christmas, the Retail Apocalypse and Customer Experience

by Augie Ray  |  December 22, 2017

Last night I visited a mall. "Four days before Christmas?" you ask. "Are you mad, man?" Maybe, but we found the mall sad and empty. The week before Christmas! I...

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The Cost of Data Quality: One Night of Coding and an Energy Drink

by Doug Laney  |  August 2, 2017

In 1999, the $125 million Mars Climate Orbiter notoriously crashed due to the navigation team at the Jet Propulsion Laboratory using the metric system in calculations while their colleagues at...

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Whole Amazon: When Physical and Digital Commerce Converge (or Collide)

by Jennifer Polk  |  June 22, 2017

Last week, Amazon announced plans to acquire grocer, Whole Foods. At first glance this seems like a smart solution to the convergence of physical and digital commerce and a logical progression...

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‘Twas the Month before Christmas…

by Jennifer Polk  |  November 13, 2015

There are 41 days left until Christmas and the only people more excited than kids are marketers who’ve been busy planning campaigns aimed at driving clicks and conversion. From retail-specific...

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Partner for a Digital Love Connection

by Jennifer Polk  |  February 9, 2015

It’s February—the time for celebrating love, finding a partner and realizing you can achieve more together than apart. No, this isn't an ad for Tinder. It's advice for businesses to find a partner--a...

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3 Ways Retailers Are Bridging Online and Offline Commerce Experiences

by Jennifer Polk  |  January 23, 2015

Last week, over 30,000 people converged on NYC for NRF to learn the latest retail trends. One of biggest takeaways was that NRF now looks a lot like Shop.org. Digital...

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All I Want for Christmas is a Better Shopping Experience

by Jennifer Polk  |  October 3, 2014

You may think it’s too early to start talking about Christmas, but retailers began planning for the holiday shopping season months ago. This got me thinking about my own Christmas...

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Countdown to Symposium: 30 Ways to Innovate with Information

by Doug Laney  |  September 5, 2014

The countdown to Gartner Symposium is on! So for each day over the next month in this space you will see a countdown of my favorite ways actual organizations are...

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It’s Experience, Not Advertising That Captures and Keeps Customers

by Jennifer Polk  |  May 20, 2014

Brand marketers who are pouring more money into advertising than experience, sadly, have got it wrong. Don’t misunderstand—if you’re a new brand or you’re launching a new products—advertising is essential...

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