Gartner Blog Network

Tag: 'reseller' Blog Posts

from the Gartner Blog Network

Are Software Resellers and Online Marketplaces Headed for a Crossroads?

by Stephen White  |  November 12, 2019

In early 2016 I wrote in a blog that software resellers are evolving, whilst views and perspectives of resellers vary significantly across their customers. The process of that evolution began...

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Is the Software Reseller Market Inspired?

by Stephen White  |  July 15, 2019

Today I’m back at my keyboard after two weeks of project managing renovations and spending time with family. It would be a major exaggeration to say it’s back to normal...

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How Mature is Software Channel Transformation?

by Stephen White  |  January 15, 2019

Channel transformation is a term readers may encounter infrequently. The phrase represents a business model shift from fulfillment and transactional activities, to solution and services selling. From a software selling...

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Things I’d Like to See Go Away - VAR

by Stephen White  |  October 11, 2018

First of all, I’m not referring to VAR, Video Assistant Referee that attracted plenty of attention at the Football World Cup earlier this year, I've nothing against it, and consider...

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Microsoft, Brexit and That Price Increase

by Stephen White  |  November 7, 2016

Ramifications of Brexit may be wide-spread and plentiful, yet difficult to predict accurately. What has been clear is the confidence / uncertainty impact on the value of sterling - having...

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"You Need To Fire Your Reseller"

by Stephen White  |  September 23, 2016

This direct quote originates from a software reseller roundtable at our Dallas ITFPAM Summit on Tuesday. Whilst we at Gartner may use some dramatic terms, clients are often somewhat more dramatic...

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Interaction and Insight into the world of Software Resellers

by Stephen White  |  September 19, 2016

Arguably the most positive aspects of being a Gartner analysts is the quantity of client interaction we enjoy. Having been an analyst for nigh on two years now, it’s amazing to consider that...

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Market Guide for Software Resellers

by Stephen White  |  July 26, 2016

Readers may note that much of my coverage at Gartner focuses on addressing licensing challenges and complexities. More recently, I’ve also picked up responsibility for our client facing research on...

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Software Resellers - A Client View

by Stephen White  |  May 9, 2016

Positioned at the intersection of clients and software publishers, software resellers can of course be tapped into for a variety of purposes. During client interactions it has become clear how varied client...

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