Gartner Blog Network

Tag: 'reputation' Blog Posts

from the Gartner Blog Network

Taylor Swift and the Future of Brand Marketing

by Martin Kihn  |  June 5, 2018

Even as we learn that nearly half of Bay Area residents "want to leave," at least 55,000 of them were screaming in place last month as Taylor Swift delivered what a...

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The Potential Impact of GlassDoor on Sales and Marketing Efforts

by Hank Barnes  |  August 29, 2017

We've all heard the advice to periodically "Google Yourself."   But now, it is becoming increasingly important for you to Google your company on a regular basis.   If you...

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Learn From the Rise and Fall of Uber's Customer Experience

by Augie Ray  |  June 21, 2017

[caption id="attachment_541" align="alignright" width="300"] Source: Pexels[/caption] For a private company, we sure know a lot about Uber. We know its meteoric rise to become the most valuable "unicorn" in the...

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No Excuse For Poor Corporate Reputation And Customer Experience

by Augie Ray  |  February 20, 2016

The Harris Poll released its latest Reputation Quotient® Report, and while it contains the expected data about the importance and business benefits of good reputation, I was struck by the diversity...

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The Customer Experience Implications of the FTC's New Rules on Native Advertising

by Augie Ray  |  December 23, 2015

Yesterday, the FTC issued new guidance on native advertising, sponsorship, and disclosure. In some respects, the new FTC guidance contains little new. It is just another reminder that the same tenets of...

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The Best Guarantors of Brand and Reputation Are Good People

by French Caldwell  |  May 1, 2014

Last week my colleagues Andrew Walls, Stessa Cohen and I published the "Regulated Social Media Survival Guide."  While not all enterprises have strict regulations that limit how they can use...

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Xmas @ Beezid

by Toby Bell  |  September 1, 2010

RIVER CITY, IA Grandma (as I now call her) dropped by the house yesterday. She'd lost her life savings and was distraught. I was not unmoved, but was also aware...

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"It's Elementary, My Dear Watson"

by Toby Bell  |  January 11, 2010

When business leaders think of advances in computing, they might remember the images of the early Cray Supercomputers and what came next: Then... ... and Now In short, they remember...

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"Dammit Jim, I'm a doctor not a bricklayer!"

by Toby Bell  |  April 6, 2009

Doctors don't want to be rated by users of Angie's List and I don't blame them. Hear me out, as I'm sure it appears at first blush that I'm much...

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