Gartner Blog Network

Tag: 'product-marketing' Blog Posts

from the Gartner Blog Network

Cannibalization is Not a Dirty Word when Markets are Dramatically Changing

by Hank Barnes  |  November 5, 2013

I started thinking about cannibalization recently when we were discussing some new options for Gartner clients.    As I was researching this post, I was reminded of a post by...

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Avoiding Cannibalization in Solution Packaging and Pricing

by Todd Berkowitz  |  September 25, 2013

  The Apple iPhone 5S and 5C models went on sale last weekend, and by all accounts, it was a very successful launch. More than nine million units were sold...

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Using Behavioral Economics for Product Strategy

by Todd Berkowitz  |  September 16, 2013

  I graduated from business school about eight years ago and aside from Michael Porter's Five Forces and another topic I'll talk about in a moment, it had been a...

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Yeah, Your Probably Do Need a Feature Prioritization Process

by Todd Berkowitz  |  July 31, 2013

I was talking to a large consulting firm client the other day. They were looking for some guidance for one of their clients, a software company that was struggling with...

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The Ultimate Segmentation and Targeting Challenge

by Todd Berkowitz  |  July 18, 2013

One of the biggest challenges for many technology providers, especially those serving B2B audiences, is segmentation. In a recent blog post, called "Segmentation Decisions and Personas Need to be Shared...

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How Animal Videos Can Teach a Tech Company New Tricks

by Todd Berkowitz  |  July 5, 2013

This is my maiden voyage for the Gartner Blog Network. I joined Gartner about two and half weeks ago and plan to be a frequent blogger. I'm part of the Go-to-Market...

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Demonstration Disasters

by Hank Barnes  |  March 4, 2013

Every technology vendor relies on demonstrations as part of their sales efforts.  Customers want to see what the solution does and how it does it.  We've also heard the horror...

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