Gartner Blog Network

Tag: 'product-marketing' Blog Posts

from the Gartner Blog Network

Building the Right Battle Card to Win Deals

by Scot Kim  |  October 8, 2019

Lately, particularly when I speak with product management, product marketing and sales enablement; I am constantly asked, "What is the best content to add into a competitive battle card?".  The...

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New Research on Enterprise Buying Habits for Technology Coming Soon

by Hank Barnes  |  April 16, 2019

This post is a tease.  Let me get that out of the way first.  But, boy-o-boy, am I excited. At the beginning of this year, we kicked off our biggest...

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Leveraging Enterprise Technology Adoption (ETA) Profiles for Product Marketing

by Hank Barnes  |  November 13, 2018

Many of my recent posts have been introducing (or reintroducing) Enterprise Technology Adoption (ETA) profiles.   We believe ETA profiles can be very revealing for both enterprise technology buyers and vendors,...

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If I Had a Million Dollars

by Todd Berkowitz  |  January 6, 2015

Why do I instantly think about the song from Barenaked Ladies? I have no idea! But Hank Barnes, Tiffani Bova and I (all members of the Tech Go-to-Market and Sales...

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Strengthen the Role of Tech Product Marketing to Succeed in a Connected Environment

by Todd Berkowitz  |  October 13, 2014

Back many moons ago, or at least far enough back that I had a lot more hair (and far less gray in it), I began my career in public relations....

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Making Win/Loss Analysis Count

by Todd Berkowitz  |  May 19, 2014

d   I grew up in Denver, Colorado in the 1980s. Denver has always been a football-crazed town, especially when the Broncos were playing well. We had a future NFL...

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Lead Management Vs. MQLs

by Todd Berkowitz  |  January 15, 2014

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