Gartner Blog Network

Tag: 'product-marketing' Blog Posts

from the Gartner Blog Network

Building the Right Battle Card to Win Deals

by Scot Kim  |  October 8, 2019

Lately, particularly when I speak with product management, product marketing and sales enablement; I am constantly asked, "What is the best content to add into a competitive battle card?".  The...

Read more »

Comments: 2

Make Product Launches Great Again

by Adrian Lee  |  May 9, 2019

It Doesn't Sell Itself Even the most well-designed products can't sell themselves. It needs help to get to market. It needs an introduction. And it's time to make product launches...

Read more »

New Research on Enterprise Buying Habits for Technology Coming Soon

by Hank Barnes  |  April 16, 2019

This post is a tease.  Let me get that out of the way first.  But, boy-o-boy, am I excited. At the beginning of this year, we kicked off our biggest...

Read more »

Leveraging Enterprise Technology Adoption (ETA) Profiles for Product Marketing

by Hank Barnes  |  November 13, 2018

Many of my recent posts have been introducing (or reintroducing) Enterprise Technology Adoption (ETA) profiles.   We believe ETA profiles can be very revealing for both enterprise technology buyers and vendors,...

Read more »

If I Had a Million Dollars

by Todd Berkowitz  |  January 6, 2015

Why do I instantly think about the song from Barenaked Ladies? I have no idea! But Hank Barnes, Tiffani Bova and I (all members of the Tech Go-to-Market and Sales...

Read more »

Comments: 2

Strengthen the Role of Tech Product Marketing to Succeed in a Connected Environment

by Todd Berkowitz  |  October 13, 2014

Back many moons ago, or at least far enough back that I had a lot more hair (and far less gray in it), I began my career in public relations....

Read more »

Comments: 6

Making Win/Loss Analysis Count

by Todd Berkowitz  |  May 19, 2014

d   I grew up in Denver, Colorado in the 1980s. Denver has always been a football-crazed town, especially when the Broncos were playing well. We had a future NFL...

Read more »

Comments: 7

Avoiding Biases, Heuristics and Behavioral Traps That Lead to Lazy Marketing

by Todd Berkowitz  |  March 27, 2014

Nate Silver burst onto the journalism scene in the U.S in 2008 when he correctly predicted the results for the Presidential Election in 49 out of 50 states. This baseball...

Read more »

Comments: 7

Lead Management Vs. MQLs

by Todd Berkowitz  |  January 15, 2014

  A few weeks back, I published a couple of notes around Marketing Qualified Leads (see here and here- subscription required) and discussed them in on this blog (see here...

Read more »

Is Revenue Better than Leads?

by Todd Berkowitz  |  December 19, 2013

In AT&T's We Want More commercial, one of several great ones featuring Beck Bennett and groups of young kids, he asks "Is more better than less?" Her reply was priceless:...

Read more »

Comments: 6