Gartner Blog Network

Tag: 'product-management' Blog Posts

from the Gartner Blog Network

Building the Right Battle Card to Win Deals

by Scot Kim  |  October 8, 2019

Lately, particularly when I speak with product management, product marketing and sales enablement; I am constantly asked, "What is the best content to add into a competitive battle card?".  The...

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Subjecting Customers to Navel-Gazing

by Hank Barnes  |  November 27, 2018

I suspect we've all seen it (and probably done it).   A company creates an upgraded version of a product.   As part of the launch planning, content is created and sales...

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Reinventing How Teams Deliver Software as Products for the Digital World

by Deacon D.K. Wan  |  May 22, 2017

Are you still using the same way for your lean IT team to deliver digital experiences?   And will you be ready when three-quarters of digital business leaders pivoted from...

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Using Behavioral Economics for Product Strategy

by Todd Berkowitz  |  September 16, 2013

  I graduated from business school about eight years ago and aside from Michael Porter's Five Forces and another topic I'll talk about in a moment, it had been a...

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Yeah, Your Probably Do Need a Feature Prioritization Process

by Todd Berkowitz  |  July 31, 2013

I was talking to a large consulting firm client the other day. They were looking for some guidance for one of their clients, a software company that was struggling with...

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