Gartner Blog Network

Tag: 'product-launch' Blog Posts

from the Gartner Blog Network

Make Product Launches Great Again

by Adrian Lee  |  May 9, 2019

It Doesn't Sell Itself Even the most well-designed products can't sell themselves. It needs help to get to market. It needs an introduction. And it's time to make product launches...

Read more »

Selling new products is a matter of will and skill

by Dave Egloff  |  December 10, 2018

Organizations are excited to launch a new product. The launch is a result of the hard work of many and the potential for success feels limitless. Disappointment is also felt...

Read more »

Subjecting Customers to Navel-Gazing

by Hank Barnes  |  November 27, 2018

I suspect we've all seen it (and probably done it).   A company creates an upgraded version of a product.   As part of the launch planning, content is created and sales...

Read more »

Types of Content Required to Generate Demand for Tech Start-Ups

by Christy Ferguson  |  October 1, 2018

More often than not, start-ups acquire customers by leveraging the network of the leadership team.  But scaling the business requires generating demand for new products through formal product launch programs....

Read more »

Keys to Generate Demand for New Products

by Christy Ferguson  |  January 23, 2018

As new products are launched, product marketing leaders are accountable for generating demand in the market. Often times, due to the intense nature of product development the demand generation program...

Read more »

Old School Meets New School in Product Launches

by Todd Berkowitz  |  July 21, 2014

So before I get into this post, let me apologize about my lack of blog posts this summer. Not sure if it's the heat or the e-mail reminding bloggers like...

Read more »

Comments: 1

How to Maim--or Kill--a New Product

by Hank Barnes  |  November 26, 2013

Products never sell themselves.   Even in the world of the Internet and e-commerce, someone has to promote products in one way or another in order to drive business.  And...

Read more »

Overcoming Risk Aversion in Marketing Launches

by Todd Berkowitz  |  September 9, 2013

  In yesterday's New York Times Magazine, there was a fascinating story about why large Hollywood movie studios release their big budget films during the summer, even though all of their...

Read more »