Gartner Blog Network

Tag: 'privacy' Blog Posts

from the Gartner Blog Network

The Post-GDPR Polarized Privacy Personalization Paradox Blues

by Andrew Frank  |  July 5, 2018

Whatever good or ill may come from the GDPR, one thing is clear: it has focused marketing’s collective mind on issues of privacy and control in data-driven marketing. While vendors...

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The GDPR: A Game-Changer for Personalized Marketing?

by Bryan Yeager  |  February 23, 2018

If I’m being honest, data privacy is a topic that tends to elicit more eyerolls than expressions of enthusiasm among marketers. After all, data is supposed to be the fuel...

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There Is No "Privacy" When It Comes to Social Media

by Jenny Sussin  |  January 19, 2017

You'd think after enough political and celebrity scandals this would be obvious to everyone, but alas it's not. A social analytics vendor that I've spent time covering over the years had come...

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Social Media Monitoring - Or Is It Surveillance?

by Jenny Sussin  |  October 17, 2016

Over the last week, there have been a series of articles dumping on one particular social media monitoring application that was allegedly using an unethical value proposition to market its...

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Q&A Following "10 Ways CDOs Fail and How to Avoid the Traps" Webinar

by Doug Laney  |  October 7, 2016

During my October 06, 2016 webinar "Ten Ways CDOs Fail and How to Avoid the Traps" (replay available), attendees asked a number of great questions about how Gartner sees the role...

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Preparing Multichannel Marketing for the Internet of Things

by Noah Elkin  |  June 15, 2016

With an installed base of 21 billion internet-connected objects and $3 trillion in spending projected for 2020, there's little wonder why the Internet of Things (IoT) has reached the Peak of...

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Big Data Short

by Jennifer Polk  |  April 13, 2016

Consider the possibility of a big data bubble.  "The Big Short", a film based on a book by Michael Lewis, shows how the housing  bubble formed and how a handful...

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The Internet Isn't Free

by Jenny Sussin  |  December 4, 2015

I've recently embarked on a new line of research (for me, not for the world) on customer data privacy. In doing so, I've read synthesized versions of about 20 reports,...

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The Great Firewall of Brussels

by Jay Heiser  |  October 6, 2015

Visiting Beijing last week, I found a surprisingly modern and comfortable city, but I was frustrated that I couldn’t Facebook my experiences in real time, because the government blocks access...

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Privacy is a Right, Not a Transaction

by Richard Hunter  |  January 28, 2015

Privacy is not a commercial commodity.  It’s a fundamental human right.  A fundamental human right by definition can’t be bought or sold. These comments are inspired by a post written...

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