Gartner Blog Network

Tag: 'predictive-analytics' Blog Posts

from the Gartner Blog Network

The Evolution of the Predictive B2B Marketing Analytics Space

by Todd Berkowitz  |  April 30, 2018

I've been covering the market for B2B predictive marketing analytics for almost four years. A few years ago, predictive lead scoring was all the rage. Then it became about fit...

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Comments: 1

Gartner Shares Findings from North Pole Inc. Data and Analytics Assessment

by Doug Laney  |  December 17, 2017

Going into the 2017 holiday season, North Pole Inc. (ticker: XMAS), the leading global distributor of presents to good girls and boys, called upon Gartner to assess and advise on...

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Comments: 12

Evaluating My 2017 Fearless Sales and Marketing Predictions

by Todd Berkowitz  |  December 6, 2017

Last December, I made 10 "fearless" B2B tech sales and marketing predictions for for 2017. My blog posts generally drive a little activity on LinkedIn and Twitter, but nothing to...

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Comments: 1

Intent Data is Great. Except When it Isn't.

by Todd Berkowitz  |  June 15, 2017

Over the last few months, I've had a lot of clients bring up the topic of intent data. It's gotten a lot of publicity and vendors are continually gathering new...

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The Predictive B2B Sales and Marketing Landscape Continues to Evolve

by Todd Berkowitz  |  September 8, 2016

The NFL season starts tonight and my Denver Broncos (the defending Super Bowl Champions!!) have a rematch with the team they vanquished in Super Bowl 50, the Carolina Panthers. I...

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Comments: 3

Hot Trend for B2B Marketers: Account-Based Marketing

by Noah Elkin  |  May 6, 2016

Every salesperson wants good leads, and increasingly, B2B marketers are expected to not only provide those good leads but also help close deals. In fact, according to our CMO Spend...

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Comments: 5

The Cool Vendors for Tech Marketing and Sales Enablement Leaders?

by Todd Berkowitz  |  April 20, 2016

It's that time of year again. Do I mean the Spring, where we can put away your winter coatsĀ (unless like me you spent last weekend shoveling heavy, wet snow)? No....

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Comments: 3

Is Digital Justice The Cure For Affluenza?

by Robert Hetu  |  December 31, 2015

Like most people I was appalled by the success of the Affluenza defense in the case of Ethan Couch. We were reminded again when he went on the lamb this...

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Comments: 2 Buys C9- Let the Fun Begin

by Todd Berkowitz  |  May 29, 2015

Yesterday morning, announced an acquisition of C9, a deal between two of the major players in the predictive sales analytics market. (You can read the Gartner First Take about...

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Comments: 1

Predictive Analytics Isn't Just for the Cool Kids (In Sales and Marketing)

by Todd Berkowitz  |  January 28, 2015

Several months ago, I wrote a post about why providers are moving away from the traditional lead scoring model and using predictive analytics to better determine which leads are most...

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Comments: 10