Gartner Blog Network

Tag: 'point-of-view' Blog Posts

from the Gartner Blog Network

Lead to, Not with, Differentiation and Capabilities

by Hank Barnes  |  October 23, 2018

As those that read this blog know, I'm constantly talking about improving messaging through storytelling.   But you also know I've been talking about it for almost 6 years and see...

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The Context to Care and Compare

by Hank Barnes  |  July 3, 2018

I've been beating the drum for better messaging through positioning and storytelling for years.  It's a repeated theme in this blog.    But many of the problems I have with...

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The Strongest Differentiator - A Different Point of View

by Hank Barnes  |  February 20, 2018

When looking for differentiation, I continue to see clients looking at their product features or service capabilities as their primary source of differentiation.   While in some cases, product can be...

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