Gartner Blog Network

Tag: 'personas' Blog Posts

from the Gartner Blog Network

The Most Important Thing about B2B Personas-Common Ground

by Hank Barnes  |  November 6, 2018

The rush to personas continues in B2B.  But the value returned from that investment sure feels questionable. from a marketing perspective (user personas for product design and usability are incredibly...

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Insights Aren’t Pulled from Personas – Personas Are Pulled from Insights

by Laurel Erickson  |  May 30, 2018

Marketers’ drive towards personification and personalized experiences for their customers has elevated the need for actionable personas, but a common complaint we hear from marketing leaders who have invested in...

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Exploring New Marketing Mediums To Drive Better Engagement

by Marc Brown  |  May 29, 2018

As a marketing leader, how do you successfully explore new marketing mediums – both content type and channel – to improve your digital marketing program effectiveness? This is an ongoing...

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