Gartner Blog Network

Tag: 'personalization' Blog Posts

from the Gartner Blog Network

The GDPR: A Game-Changer for Personalized Marketing?

by Bryan Yeager  |  February 23, 2018

If I’m being honest, data privacy is a topic that tends to elicit more eyerolls than expressions of enthusiasm among marketers. After all, data is supposed to be the fuel...

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Debunking Three Common Myths about Personalization

by Jennifer Polk  |  September 29, 2017

Personalization is quickly becoming one of the leading techniques in customer marketing. But it isn't easy, or easily understood. In fact, there's hype surrounding personalization, from software providers promising double-digit...

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Failing to Manage Content as an Asset Puts Personalization Out of Reach of Most Marketers

by Kirsten Newbold  |  July 19, 2017

Brands trying to attract and engage with customers using content – be it explicitly a content marketing strategy or more broadly all marketing content (which includes advertising, product and support content) –...

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Three Trends Driving Interest in Account-Based Marketing (ABM)

by Noah Elkin  |  February 17, 2017

In one of my first blog posts after joining Gartner, I wrote about account-based marketing (ABM) as a hot trend for B2B marketers. Nine months later, the fires under ABM...

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What Marketers Can Learn About Customer Experience From Santa Claus

by Augie Ray  |  December 8, 2016

[caption id="attachment_373" align="alignright" width="300"] Source: Pixabay[/caption] Santa Claus, in the lexicon of marketers, has an extraordinarily strong brand. The Santa® brand we know today evolved over a century ago thanks to Clemente Clark...

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The Content Supply Chain is the Rate Limiter to Digital Marketing Maturity

by Jake Sorofman  |  December 8, 2016

All the energy and investment you commit to automating digital experiences at scale may be for naught if you’ve failed to pay adequate attention to the content supply chain. Why?...

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Enable Considered Purchases Through Digital Commerce

by Jennifer Polk  |  October 14, 2016

I bought a car online. There were parts of this digital commerce experience that were good, bad and ugly, but it was possible, which I appreciated as a consumer and a...

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It’s About to Get Personal (and Other marketing takeaways)

by Kirsten Newbold  |  September 30, 2016

Overwhelming. That’s the only word I can use to describe the sheer number of personalization vendors present at this week in Dallas. Unfortunately, I didn’t get to attend many...

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Four Ways to Drive Digital Commerce Innovation

by Jennifer Polk  |  July 14, 2016

Digital commerce exemplars don’t merely convert their product catalogues into ecommerce sites and mobile commerce applications. Leaders in commerce achieve success by disrupting the customer buying journey itself, starting with...

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2016 Retail Research Recap

by Robert Hetu  |  July 12, 2016

Gartner's research for the retail industry crosses all major key initiatives. [caption id="attachment_773" align="aligncenter" width="500"] Gartner 2016[/caption] Retail trends and technologies: Hype Cycle for Retail Technologies 2016 Forces not unlike wind,...

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