Gartner Blog Network

Tag: 'personalization' Blog Posts

from the Gartner Blog Network

The Tangled Webs Martech Vendors Weave

by Noah Elkin  |  August 1, 2019

Marketers regularly come to Gartner for help in understanding the increasingly complex web of marketing technologies. And with good reason — when evaluating a significant martech investment (a “big rock,”...

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AI Will Transform Retail Merchandising For Those Who Are Ready For Change

by Robert Hetu  |  June 28, 2019

Retailers are aware of the significant opportunity to leverage vast amounts of customer data to drive in-depth customer analytics that enhance merchandising processes through AI. The goal is creating customer-centric...

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Don't Believe the Hype: You Don't Need 1:1 Personalization

by Jennifer Polk  |  May 16, 2019

Personalization is hot topic and 1:1 personalization is even hotter. The truth is 1:1 personalization is over-hyped by providers trying to differentiate their solutions. What matters most to your audience...

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Are Brands Looking For Love In All The Wrong Places? We Want To Know What You Think

by Clare Dietz  |  May 8, 2019

Consumers may not want a relationship with your brand… I know, I know. This doesn’t sound like good news. When I share this insight with marketers I work with every...

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Personalization, or Personal?

by Kristina Laroccacerrone  |  March 7, 2019

In 2019, personalization is a marketing maxim. As B2B and B2C customers become increasingly savvy and independent researchers, the marketing landscape is rapidly clogging: buyers see more messages, have access...

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Three Words That May Spell Trouble For Your Customer Experience Efforts

by Augie Ray  |  February 4, 2019

Lately, I've been thinking a lot about the language of customer experience. I have hundreds of conversations with clients every year, and my job is to efficiently get to the...

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The Missing Link for Effective Personalization

by Hank Barnes  |  January 29, 2019

I struggled with how to title this post as it may (as you read on) not be about what you think in terms of personalization.  I'm using this as a...

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CX is the Foundation for Your Personalization Initiatives

by Jane Anne  |  November 15, 2018

Personalization. It's both a word and a concept that have been getting a lot of play lately in conversations with marketers and I fully expect those discussions to continue to grow. As an analyst...

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Successful Marketing Personalization Requires Going Beyond Gimmicks

by Bryan Yeager  |  September 14, 2018

Throughout my career, I’ve had a front-row seat to witness the evolution of personalized marketing. I started my personalization journey in the world of print, which is traditionally thought of...

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Without Advanced Behavioral Segmentation Retailers Will Fail

by Robert Hetu  |  August 2, 2018

Providing every existing or potential customer with one view of the retailer, where the customer has a consistently good experience in and among the retailer's physical and digital channels, is...

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