Gartner Blog Network

Tag: 'personalization' Blog Posts

from the Gartner Blog Network

Successful Marketing Personalization Requires Going Beyond Gimmicks

by Bryan Yeager  |  September 14, 2018

Throughout my career, I’ve had a front-row seat to witness the evolution of personalized marketing. I started my personalization journey in the world of print, which is traditionally thought of...

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Without Advanced Behavioral Segmentation Retailers Will Fail

by Robert Hetu  |  August 2, 2018

Providing every existing or potential customer with one view of the retailer, where the customer has a consistently good experience in and among the retailer's physical and digital channels, is...

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Cool Vendors in Digital Advertising and Marketing

by Anna Maria  |  July 5, 2018

Marketing leaders face multi-faceted challenges in executing their advertising and marketing programs. These challenges include these areas: Advertising: Marketers find their ability to collect and trust data under increasing threat....

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Retail Pricing In Stores Must Become Real Time

by Robert Hetu  |  June 21, 2018

Retailers, particularly those with stores, face a difficult challenge in supporting consistent pricing across all channels, since digital commerce pricing can be easily changed multiple times per week, day or...

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Things I'd Like to See Go Away - Fake Personalization

by Hank Barnes  |  June 19, 2018

I'm sure we've all been on the receiving end of a message that starts like this: "Hi Hank, It's great to talk to you again.   After reading your LinkedIn Profile,...

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Things I'd Like to See Go Away - Trust Destroying Claims

by Hank Barnes  |  June 5, 2018

Trust is essential for effective relationships and our research has long shown that trust is a critical factor in technology purchase decisions.  And yet, every day I see examples of...

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2018 Gartner/RIS NEWS Retail Tech Survey is Out

by Robert Hetu  |  March 29, 2018

I have provided the executive summary here, the full report can be accessed by all through a link at the end of this blog. Not an apocalypse, but an evolutionary...

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The GDPR: A Game-Changer for Personalized Marketing?

by Bryan Yeager  |  February 23, 2018

If I’m being honest, data privacy is a topic that tends to elicit more eyerolls than expressions of enthusiasm among marketers. After all, data is supposed to be the fuel...

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Debunking Three Common Myths about Personalization

by Jennifer Polk  |  September 29, 2017

Personalization is quickly becoming one of the leading techniques in customer marketing. But it isn't easy, or easily understood. In fact, there's hype surrounding personalization, from software providers promising double-digit...

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Failing to Manage Content as an Asset Puts Personalization Out of Reach of Most Marketers

by Kirsten Newbold  |  July 19, 2017

Brands trying to attract and engage with customers using content – be it explicitly a content marketing strategy or more broadly all marketing content (which includes advertising, product and support content) –...

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