Gartner Blog Network

Tag: 'personalization' Blog Posts

from the Gartner Blog Network

Retail Pricing In Stores Must Become Real Time

by Robert Hetu  |  June 21, 2018

Retailers, particularly those with stores, face a difficult challenge in supporting consistent pricing across all channels, since digital commerce pricing can be easily changed multiple times per week, day or...

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Things I'd Like to See Go Away - Fake Personalization

by Hank Barnes  |  June 19, 2018

I'm sure we've all been on the receiving end of a message that starts like this: "Hi Hank, It's great to talk to you again.   After reading your LinkedIn Profile,...

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Things I'd Like to See Go Away - Trust Destroying Claims

by Hank Barnes  |  June 5, 2018

Trust is essential for effective relationships and our research has long shown that trust is a critical factor in technology purchase decisions.  And yet, every day I see examples of...

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2018 Gartner/RIS NEWS Retail Tech Survey is Out

by Robert Hetu  |  March 29, 2018

I have provided the executive summary here, the full report can be accessed by all through a link at the end of this blog. Not an apocalypse, but an evolutionary...

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The GDPR: A Game-Changer for Personalized Marketing?

by Bryan Yeager  |  February 23, 2018

If I’m being honest, data privacy is a topic that tends to elicit more eyerolls than expressions of enthusiasm among marketers. After all, data is supposed to be the fuel...

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Debunking Three Common Myths about Personalization

by Jennifer Polk  |  September 29, 2017

Personalization is quickly becoming one of the leading techniques in customer marketing. But it isn't easy, or easily understood. In fact, there's hype surrounding personalization, from software providers promising double-digit...

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Failing to Manage Content as an Asset Puts Personalization Out of Reach of Most Marketers

by Kirsten Newbold  |  July 19, 2017

Brands trying to attract and engage with customers using content – be it explicitly a content marketing strategy or more broadly all marketing content (which includes advertising, product and support content) –...

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Three Trends Driving Interest in Account-Based Marketing (ABM)

by Noah Elkin  |  February 17, 2017

In one of my first blog posts after joining Gartner, I wrote about account-based marketing (ABM) as a hot trend for B2B marketers. Nine months later, the fires under ABM...

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What Marketers Can Learn About Customer Experience From Santa Claus

by Augie Ray  |  December 8, 2016

[caption id="attachment_373" align="alignright" width="300"] Source: Pixabay[/caption] Santa Claus, in the lexicon of marketers, has an extraordinarily strong brand. The Santa® brand we know today evolved over a century ago thanks to Clemente Clark...

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The Content Supply Chain is the Rate Limiter to Digital Marketing Maturity

by Jake Sorofman  |  December 8, 2016

All the energy and investment you commit to automating digital experiences at scale may be for naught if you’ve failed to pay adequate attention to the content supply chain. Why?...

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