Gartner Blog Network

Tag: 'personalization' Blog Posts

from the Gartner Blog Network

CDPs in 2020: Independent CDPs are likely to diversify their offerings or will be acquired within the next 3 Years

by Benjamin Bloom  |  April 23, 2020

Earlier this month, Gartner published an updated Market Guide for Customer Data Platforms (subscription required). Marketer interest in CDPs has been steady for the past 18 months. Meanwhile, the landscape...

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COVID-19 Resources for Retailers

by Robert Hetu  |  March 19, 2020

Retail is spiraling in a confusing and complex global reaction to the COVID-19 pandemic. Right now, consumables retailers (grocery, quick-service restaurants and drugstores) are actively trying to manage and improvise...

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Personalization Helps Growth Tech Companies to Achieve Revenue Goals

by Ray Pun  |  November 9, 2019

Gartner research of technology and service providers (TSPs) indicates that marketers in “growth” organizations are personalizing webpages and emails for target accounts significantly more than those in “no growth” organizations....

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Is Consumer Trust the Foundation of Everything?

by Jennifer Polk  |  November 7, 2019

Efforts to target and optimize marketing and advertising have reached a fever pitch with 87% of B2C marketers deploying personalization tactics. At the same time, we see evidence consumers have...

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Why Your Organization Needs a Personalization Strategy

by Aparajita Mazumdar  |  August 22, 2019

Personalization continues to be top priority for marketing leaders globally. Despite investing 14% of their marketing spend on personalization, 61% of marketing leaders report seeing ambiguous or no positive returns...

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The Tangled Webs Martech Vendors Weave

by Noah Elkin  |  August 1, 2019

Marketers regularly come to Gartner for help in understanding the increasingly complex web of marketing technologies. And with good reason — when evaluating a significant martech investment (a “big rock,”...

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AI Will Transform Retail Merchandising For Those Who Are Ready For Change

by Robert Hetu  |  June 28, 2019

Retailers are aware of the significant opportunity to leverage vast amounts of customer data to drive in-depth customer analytics that enhance merchandising processes through AI. The goal is creating customer-centric...

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Don't Believe the Hype: You Don't Need 1:1 Personalization

by Jennifer Polk  |  May 16, 2019

Personalization is hot topic and 1:1 personalization is even hotter. The truth is 1:1 personalization is over-hyped by providers trying to differentiate their solutions. What matters most to your audience...

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Are Brands Looking For Love In All The Wrong Places? We Want To Know What You Think

by Clare Dietz  |  May 8, 2019

Consumers may not want a relationship with your brand… I know, I know. This doesn’t sound like good news. When I share this insight with marketers I work with every...

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Personalization, or Personal?

by Kristina LaRocca-Cerrone  |  March 7, 2019

In 2019, personalization is a marketing maxim. As B2B and B2C customers become increasingly savvy and independent researchers, the marketing landscape is rapidly clogging: buyers see more messages, have access...

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