Gartner Blog Network

Tag: 'ott' Blog Posts

from the Gartner Blog Network

Cord-Cutting Creates a More Complicated Landscape for Ad Buyers

by Bryan Yeager  |  February 14, 2019

Ever since the launch of major video streaming services from Netflix and Hulu a little more than a decade ago, media prognosticators have been forecasting the rise of cord-cutting --...

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Successful OTT deployments are built around these 6 principles

by Ted Chamberlin  |  October 17, 2018

Its very interesting to see that deployments of OTT platforms usually next to traditional broadcast or PayTV platforms continue to increase in pace as many content outlets look to jump...

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Trip report: IBC Conference 2018 Amsterdam

by Ted Chamberlin  |  September 24, 2018

  Its just about a calendar week since I returned from Amsterdam attending the IBC or International Broadcasters Show.I wanted to take the weekend to let everything I consumed ruminate...

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Media and Entertainment based Organizations: Time to pry more those IT dollars out of your wallet

by Ted Chamberlin  |  May 7, 2018

For most enterprises, digital transformation is about delivering innovation and growth through powerful new technologies. The adoption of new technologies enables net-new business models; however, not all enterprises look at innovation...

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What's happening in OTT? Here is what I am seeing.

by Ted Chamberlin  |  February 27, 2018

As the season for media and entertainment conferences starts to rev up (NAB, Streaming Media East, PayTV show) , I wanted to share  a few thoughts on the developments that are...

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Should media companies fear Amazon?

by Ted Chamberlin  |  November 13, 2017

I am not sure, but their is a potential that I could win the award for the most obvious blog post title.................... Seriously, when I start to delve in the...

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Broadcasters and Pay TV providers; avoid these pitfalls when building a OTT Platform. Please.

by Ted Chamberlin  |  September 22, 2017

It seems that everyday a new OTT streaming platform is slated to hit the market.  Disney, Starz, Scripps, ESPN, and many more to come. Gartner sees the trend of cord...

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Streaming is the new cloud battle ground

by Ted Chamberlin  |  August 30, 2017

When I look at what is happening in the video/content/pay tv/cable/ OTT landscape, I am reminded of the parable of the frog and the boiling water. I know you all remember...

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NHL Body-checks Broadcast Model with Neulion

by Andrew Frank  |  October 29, 2008

The National Hockey League and its online video partner Neulion entertained ad buyers, sports portals, agencies and journalists (and the odd research analyst) in New York City last night to...

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