Gartner Blog Network

Tag: 'omniture' Blog Posts

from the Gartner Blog Network

IBM Reconsiders Its Jettisoning Web Analytics Four Years Ago and Buys Coremetrics

by Guy Creese  |  June 15, 2010

IBM announced today that it was buying Coremetrics, one of the last major independent web analytics providers. This is not a surprising development, for several reasons: It follows in the...

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Adobe and Omniture Join Forces, but Will Their Users?

by Andrew Frank  |  September 16, 2009

“I warn you against believing that advertising is science.” So said Bill Bernbach, one of advertising’s great legends who holds the number one rank in Advertising Age’s honor roll of...

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