Gartner Blog Network

Tag: 'mqls' Blog Posts

from the Gartner Blog Network

Revenue Still Matters More than Leads

by Todd Berkowitz  |  June 17, 2015

As an analyst I wear many hats- sounding board, guru, therapist, visionary, bad cop and voice of reason to name a few. But at the core, my raison d'etre is...

Read more »

Lead Management Vs. MQLs

by Todd Berkowitz  |  January 15, 2014

...

Read more »

The Marketing Qualified Lead Trap

by Todd Berkowitz  |  December 17, 2013

  Ardent Seinfeld fans will remember the episode where Frank Costanza hired his son George and a guy named Lloyd Braun to sell computers out of his garage in Queens....

Read more »